Strategic gains of by-product marketing: a study on selected companies of Bangladesh

This article was published in International Journal of Research in Commerce and Management [© 2012 International Journal of Research in Commerce and Management] and the definite version is available at : file:///C:/Users/HP/Downloads/ijrcm-1-vol-3_issue-7-art-3.pdf The article website is at: http...

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Bibliographic Details
Main Authors: Khan, Tahsan Rahman, Forkan, Golam Mohammad
Format: Article
Language:English
Published: © 2012 International Journal of Research in Commerce and Management 2016
Subjects:
Online Access:http://hdl.handle.net/10361/6346