Family businesses that produce counterfeits: what is stopping them from creating their own brand?

This article was published in Procedia Economics and Finance [© 2012 The Authors. Published by Elsevier Ltd] and the definite version is available at : http://ac.els-cdn.com/S2212567112003450/1-s2.0-S2212567112003450-main.pdf?_tid=23aa9c24-73ed-11e6-a1af-00000aacb35d&acdnat=1473137482_3e19ab4286...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awdur:	Khan, Tahsan Rahman
Fformat:	Erthygl
Iaith:	English
Cyhoeddwyd:	© 2012 The Authors. Published by Elsevier Ltd 2016
Pynciau:	Counterfeits Brand dilution Trademark infringement Brand elements
Mynediad Ar-lein:	http://hdl.handle.net/10361/6338

Eitemau Tebyg

Brand awareness and brand perception of ‘Mr. Cookie’
gan: Pranto, Mehbub Hossain
Cyhoeddwyd: (2019)

Corporate branding : concept and cases\
Cyhoeddwyd: (2005)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
gan: Neehal, Saber Hossain
Cyhoeddwyd: (2024)

Employer branding of Robi Axiata Limited
gan: Fayem, Naimul Hasan
Cyhoeddwyd: (2014)

Brand activation in below the line marketing
gan: Sutirtha, Shafiqul Islam
Cyhoeddwyd: (2013)

Employer branding of Daraz Bangladesh Ltd.
gan: Chowdhury, Sreejon
Cyhoeddwyd: (2021)

Re-branding of a corporate brand: A case on Meghna Group of Industries
gan: Hossain, Md. Mazid
Cyhoeddwyd: (2021)

Marketing and Brand Communication of SEBL | DX Group
gan: Bin Azad, Kazi Zonaid
Cyhoeddwyd: (2023)

Branding across borders : a guide to global brand marketing /
gan: Gregory, James R.
Cyhoeddwyd: (2002)

Brands and firebrands : insights from experts /
Cyhoeddwyd: (2003)

Consumer’s brand switching tendency inside telecommunication industry
gan: Adila, Fariha Noor
Cyhoeddwyd: (2024)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
gan: Bhuiyan, Rafiur Rahman
Cyhoeddwyd: (2019)

Branding practices conducted by Youngbangla
gan: Gomes, Randy Godfrey
Cyhoeddwyd: (2017)

Strategic brand management : creating and sustaining brand equity long term /
gan: Kapferer, Jean-Noël
Cyhoeddwyd: (1997)

An effective approach to launching a brand in Bangladesh
gan: Quader, Fahim
Cyhoeddwyd: (2020)

The relation between brand awareness and repeat purchase
gan: Zaman, Anis Uz
Cyhoeddwyd: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
gan: Ashraf, Zayed
Cyhoeddwyd: (2024)

Services marketing and branding strategies of Englishplz Limited
gan: Morshed, Zarif
Cyhoeddwyd: (2024)

Branding and communication mix of Transcom Beverages Ltd
gan: Arefin, Sajid
Cyhoeddwyd: (2024)

Impact of digital marketing on brand awareness
gan: Mahmud, Frahim
Cyhoeddwyd: (2017)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
gan: Rakibuzzaman, Md.
Cyhoeddwyd: (2019)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
gan: Rakibuzzaman, Md.
Cyhoeddwyd: (2019)

How branding is changing the landscape of IPDC Finance Limited
gan: Rodrigues, Melissa Maria
Cyhoeddwyd: (2022)

Strategic brand management : building, measuring, and managing brand equity /
gan: Keller, Kevin Lane, 1956-
Cyhoeddwyd: (2003)

Study on measuring brand awareness of OPPO Bangladesh
gan: Musavee, Tehsin
Cyhoeddwyd: (2018)

Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School
gan: Mantua, Nayefa Sultana
Cyhoeddwyd: (2024)

Raising awareness on necessity of consuming milk daily through branding activations
gan: Akhter, Saif
Cyhoeddwyd: (2024)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
gan: Fahad, Shafayet Ullah
Cyhoeddwyd: (2024)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
gan: Khan, Zahidur Rahim
Cyhoeddwyd: (2023)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Cyhoeddwyd: (2005)

Employee branding and employee engagement at Daraz Bangladesh Ltd
gan: Islam Mahim, Nurun Nahar
Cyhoeddwyd: (2023)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
gan: Pal, Shrabanee
Cyhoeddwyd: (2019)

Public relations activity of Prime Bank Limited & it’s role in creating brand awareness
gan: Islam, Rayhana
Cyhoeddwyd: (2023)

Impact of digital marketing on brand awareness
gan: Haq, Navid Alvi
Cyhoeddwyd: (2024)

The effect of advertising awareness on brand equity in social media
gan: Jabin, Siddiqua Mahe
Cyhoeddwyd: (2022)

The protection of non-traditional trademarks :
gan: Calboli, Irene

Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
gan: Jahan, Marjana
Cyhoeddwyd: (2023)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
gan: Rahman, Md. Zubair
Cyhoeddwyd: (2021)

Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment
gan: Khan, Ananna Rahman
Cyhoeddwyd: (2024)

Advertising & branding principles practiced by EBL: a case study of EBL priority banking
gan: Sikder, Shahdat Hossain
Cyhoeddwyd: (2017)