Family businesses that produce counterfeits: what is stopping them from creating their own brand?
This article was published in Procedia Economics and Finance [© 2012 The Authors. Published by Elsevier Ltd] and the definite version is available at : http://ac.els-cdn.com/S2212567112003450/1-s2.0-S2212567112003450-main.pdf?_tid=23aa9c24-73ed-11e6-a1af-00000aacb35d&acdnat=1473137482_3e19ab4286...
Autore principale: | Khan, Tahsan Rahman |
---|---|
Natura: | Articolo |
Lingua: | English |
Pubblicazione: |
© 2012 The Authors. Published by Elsevier Ltd
2016
|
Soggetti: | |
Accesso online: | http://hdl.handle.net/10361/6338 |
Documenti analoghi
-
Brand awareness and brand perception of ‘Mr. Cookie’
di: Pranto, Mehbub Hossain
Pubblicazione: (2019) -
Corporate branding : concept and cases\
Pubblicazione: (2005) -
Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
di: Neehal, Saber Hossain
Pubblicazione: (2024) -
Employer branding of Robi Axiata Limited
di: Fayem, Naimul Hasan
Pubblicazione: (2014) -
Brand activation in below the line marketing
di: Sutirtha, Shafiqul Islam
Pubblicazione: (2013)