Family businesses that produce counterfeits: what is stopping them from creating their own brand?
This article was published in Procedia Economics and Finance [© 2012 The Authors. Published by Elsevier Ltd] and the definite version is available at : http://ac.els-cdn.com/S2212567112003450/1-s2.0-S2212567112003450-main.pdf?_tid=23aa9c24-73ed-11e6-a1af-00000aacb35d&acdnat=1473137482_3e19ab4286...
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© 2012 The Authors. Published by Elsevier Ltd
2016
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10361-63382016-09-25T05:14:52Z Family businesses that produce counterfeits: what is stopping them from creating their own brand? Khan, Tahsan Rahman Counterfeits Brand dilution Trademark infringement Brand elements This article was published in Procedia Economics and Finance [© 2012 The Authors. Published by Elsevier Ltd] and the definite version is available at : http://ac.els-cdn.com/S2212567112003450/1-s2.0-S2212567112003450-main.pdf?_tid=23aa9c24-73ed-11e6-a1af-00000aacb35d&acdnat=1473137482_3e19ab4286fe899e128507bbac3cf2b1 The article website is at: http://www.sciencedirect.com/science/article/pii/S2212567112003450 DOI: 10.1016/S2212-5671(12)00345-0 Established brands are prone to attacks by counterfeits, especially in emerging economies where trademark protection laws are loosely enforced. Businesses, usually family owned SMEs, which are engaged in this unscrupulous manufacturing of counterfeits, are capable of creating and developing their own brands. But very few of these firms actually venture out into the legal form of branding. This study tries to understand why firms capable of producing quality products lack the willingness to create their own brands. Through two separate studies conducted in two phases among Bangladeshi producers of counterfeit leather goods and counterfeit car parts the study identifies six factors that contribute to the lack of interest on the counterfeit manufacturers' part to produce original brands. Published 2016-09-06T05:10:18Z 2016-09-06T05:10:18Z 2012 Article Khan, T. R. (2012). Family Businesses that Produce Counterfeits: What is Stopping them from Creating their Own Brand? Procedia Economics and Finance, 4(Icsmed), 304–311. 2212-5671 http://hdl.handle.net/10361/6338 en http://dx.doi.org/10.1016/S2212-5671(12)00345-0 © 2012 The Authors. Published by Elsevier Ltd |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Counterfeits Brand dilution Trademark infringement Brand elements |
| spellingShingle |
Counterfeits Brand dilution Trademark infringement Brand elements Khan, Tahsan Rahman Family businesses that produce counterfeits: what is stopping them from creating their own brand? |
| description |
This article was published in Procedia Economics and Finance [© 2012 The Authors. Published by Elsevier Ltd] and the definite version is available at : http://ac.els-cdn.com/S2212567112003450/1-s2.0-S2212567112003450-main.pdf?_tid=23aa9c24-73ed-11e6-a1af-00000aacb35d&acdnat=1473137482_3e19ab4286fe899e128507bbac3cf2b1 The article website is at: http://www.sciencedirect.com/science/article/pii/S2212567112003450
DOI: 10.1016/S2212-5671(12)00345-0 |
| format |
Article |
| author |
Khan, Tahsan Rahman |
| author_facet |
Khan, Tahsan Rahman |
| author_sort |
Khan, Tahsan Rahman |
| title |
Family businesses that produce counterfeits: what is stopping them from creating their own brand? |
| title_short |
Family businesses that produce counterfeits: what is stopping them from creating their own brand? |
| title_full |
Family businesses that produce counterfeits: what is stopping them from creating their own brand? |
| title_fullStr |
Family businesses that produce counterfeits: what is stopping them from creating their own brand? |
| title_full_unstemmed |
Family businesses that produce counterfeits: what is stopping them from creating their own brand? |
| title_sort |
family businesses that produce counterfeits: what is stopping them from creating their own brand? |
| publisher |
© 2012 The Authors. Published by Elsevier Ltd |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/6338 |
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AT khantahsanrahman familybusinessesthatproducecounterfeitswhatisstoppingthemfromcreatingtheirownbrand |
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