Factors affecting consumers preferences on fast food items in Bangladesh

Factors affecting consumers preferences on fast food items in Bangladesh

This article was published in Journal of Applied Business Research (JABR) [© 2010 Journal of Applied Business Research (JABR)] and the definite version is available at : http://cluteinstitute.com/ojs/index.php/JABR/article/view/313/303 The article website is at: http://www.cluteinstitute.com/journal...

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Dettagli Bibliografici
Autori principali:	Ullah, G. M. Shafayet, Islam, Nazrul
Natura:	Articolo
Lingua:	English
Pubblicazione:	Journal of Applied Business Research (JABR) 2016
Soggetti:	Fast food preferences Brand reputation Similarity in taste Cost and quality Nearness and accessibility
Accesso online:	http://hdl.handle.net/10361/6309

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