Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
This article was published in The IUP Journal of Brand Management [© 2012 The IUP Journal of Brand Management] and the definite version is available at : http://eds.a.ebscohost.com/eds/pdfviewer/pdfviewer?sid=63840fd4-1c0c-4223-a43d-47dc00a149c9%40sessionmgr4008&vid=2&hid=4205 The article we...
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| Format: | Artikel |
| Sprache: | English |
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© 2012 The IUP Journal of Brand Management
2016
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| Online Zugang: | http://hdl.handle.net/10361/6236 |
| Zusammenfassung: | This article was published in The IUP Journal of Brand Management [© 2012 The IUP Journal of Brand Management] and the definite version is available at : http://eds.a.ebscohost.com/eds/pdfviewer/pdfviewer?sid=63840fd4-1c0c-4223-a43d-47dc00a149c9%40sessionmgr4008&vid=2&hid=4205 The article website is at: http://www.iupindia.in/1203/Brand%20Management/Factors_Influencing_the_Bangladeshi_Consumers.html |
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