Integrated marketing communication process of Holcim Cement (Bangladesh) Limited
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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BRAC University
2016
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| Rochtain ar líne: | http://hdl.handle.net/10361/6205 |
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10361-62052019-09-30T03:18:06Z Integrated marketing communication process of Holcim Cement (Bangladesh) Limited Uddin, Mohammed Imtiaz Chowdhury, Fairuz BRAC Business School, BRAC University Holcim cement Integrated marketing Communication process This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report Includes bibliographical references (page 26). Holcim Bangladesh is an operating company of Holcim Group - one of the world ‘s largest construction material manufacturers – supplying cement, aggregates, ready-mix concrete and additional support, including leading-edge technical solutions, in more than 70 countries around the world. Holcim established its presence in Bangladesh in 2000, through the acquisition of Hyundai Cement Bangladesh. Later Holcim acquired two more grinding plants, United Cement Industries and Saiham Cement Industries, as part of its expansion strategy. Currently, Holcim Bangladesh has 7 operating mills, producing nearly 2.2 million ton cement per year. I have been given the sole responsibility to ensure the communication process in absence of Ms. Tasneem Tayeb Kabir – Deputy Manager, Corporate Communications & Sustainable Development who was on maternity leave during my internship period; under direct supervision of Mr. Rajib Kumar Saha, General Manager of Holcim Bangladesh. During the project, I was assigned to communicate with relevant stakeholders such as press & media, different departments within the organization etc. In addition, I have given the responsibility to maintain the social media accounts (Facebook & LinkedIn), collecting contents and designing the employee newsletter, coordinating with HR and other departments and submitting the additional tasks assigned by the supervisor. Mohammed Imtiaz Uddin B. Business Administration 2016-08-21T09:11:21Z 2016-08-21T09:11:21Z 2016 2016-05-25 Internship report 12104057 http://hdl.handle.net/10361/6205 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 30 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Holcim cement Integrated marketing Communication process |
| spellingShingle |
Holcim cement Integrated marketing Communication process Uddin, Mohammed Imtiaz Integrated marketing communication process of Holcim Cement (Bangladesh) Limited |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Chowdhury, Fairuz |
| author_facet |
Chowdhury, Fairuz Uddin, Mohammed Imtiaz |
| format |
Internship report |
| author |
Uddin, Mohammed Imtiaz |
| author_sort |
Uddin, Mohammed Imtiaz |
| title |
Integrated marketing communication process of Holcim Cement (Bangladesh) Limited |
| title_short |
Integrated marketing communication process of Holcim Cement (Bangladesh) Limited |
| title_full |
Integrated marketing communication process of Holcim Cement (Bangladesh) Limited |
| title_fullStr |
Integrated marketing communication process of Holcim Cement (Bangladesh) Limited |
| title_full_unstemmed |
Integrated marketing communication process of Holcim Cement (Bangladesh) Limited |
| title_sort |
integrated marketing communication process of holcim cement (bangladesh) limited |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/6205 |
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AT uddinmohammedimtiaz integratedmarketingcommunicationprocessofholcimcementbangladeshlimited |
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