Nestlé Bangladesh Limited
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
| Príomhchruthaitheoir: | |
|---|---|
| Rannpháirtithe: | |
| Formáid: | Internship report |
| Teanga: | English |
| Foilsithe / Cruthaithe: |
BRAC University
2016
|
| Ábhair: | |
| Rochtain ar líne: | http://hdl.handle.net/10361/6202 |
| id |
10361-6202 |
|---|---|
| record_format |
dspace |
| spelling |
10361-62022019-09-30T03:13:56Z Nestlé Bangladesh Limited Ambreen, Tabassum Akhtar, M.S. Afsana BRAC Business School, BRAC University Nestle Bangladesh Limited This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report Includes bibliographical references (page 53). The report has been prepared as a compulsory requirement of internship for BRAC Business School. Executive summary is a brief documentation of the following report that can provide a clear general idea of the contents included in the report. Nestlé, a leading Multi- National Company started its operation in Bangladesh in 1994 with a goal to enhance lives with science-based nutrition and health solutions for all stages of life, helping customers care for themselves and their families. ‘Cereals’ is one of the product categories of Nestlé Bangladesh Limited. It starts with a ‘whole grain’ guarantee and a promise that every Nestlé Breakfast Cereal with a green banner is made with whole grain. Cereal includes products like Chocapic, Cini Minis, Cookie Crisp, Koko Krunch, etc. This report is based on my market research on the customer requirements and demand of ‘cereals’ in Bangladesh. This was the duty that I was assigned to, in Nestlé Bangladesh Limited. This report will assist people to acquire a statistical analysis and comprehend the current market demand, limitations, strengths, weakness and possibilities regarding the ‘Cereal department’ of Nestlé Bangladesh Limited. Furthermore, this report includes the challenges that I had to face during my research on Cereals of Nestlé and the procedure that I followed to overcome the situation. Moreover, this internship report portrays the experience that I acquired during these three months of my internship. In a nutshell, the study have proven that Nestlé Bangladesh Limited is developing their market strategy properly regarding cereals with steady success and stands for its motto which providing enhanced quality of customer life through nutritious and tasty products based on geographical and cultural diversification. Tabassum Ambreen B. Business Administration 2016-08-21T07:24:50Z 2016-08-21T07:24:50Z 2016 2016-04-07 Internship report 11204031 http://hdl.handle.net/10361/6202 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 53 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Nestle Bangladesh Limited |
| spellingShingle |
Nestle Bangladesh Limited Ambreen, Tabassum Nestlé Bangladesh Limited |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Akhtar, M.S. Afsana |
| author_facet |
Akhtar, M.S. Afsana Ambreen, Tabassum |
| format |
Internship report |
| author |
Ambreen, Tabassum |
| author_sort |
Ambreen, Tabassum |
| title |
Nestlé Bangladesh Limited |
| title_short |
Nestlé Bangladesh Limited |
| title_full |
Nestlé Bangladesh Limited |
| title_fullStr |
Nestlé Bangladesh Limited |
| title_full_unstemmed |
Nestlé Bangladesh Limited |
| title_sort |
nestlé bangladesh limited |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/6202 |
| work_keys_str_mv |
AT ambreentabassum nestlebangladeshlimited |
| _version_ |
1814309176888786944 |