Service marketing of Mercantile Bank, Elephant Road Branch, Dhaka
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016.
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| Format: | Internship report |
| Langue: | English |
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BRAC University
2016
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| Accès en ligne: | http://hdl.handle.net/10361/6154 |
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10361-61542019-09-30T03:17:52Z Service marketing of Mercantile Bank, Elephant Road Branch, Dhaka Barua, Himadree Haque, Mr. Shamim Ehsanul BRAC Business School, BRAC University Service marketing Mercantile Bank Branch network This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 69). With the clear mission to provide efficient banking services and to contribute socio-economic development of the country, Mercantile Bank Ltd emerged as a new commercial bank and inaugurated its operation on 2nd June, 1999. The bank stood 86 branches all over the country upto 2012. There are 30 sponsors involved in creating Mercantile Bank Limited. The sponsors of the bank have a long heritage of trade, commerce and industry. They are highly regarded for their entrepreneurial competence. The one of principle target of MBL is to make credits available to the poor people & their activities are aimed at multifaceted growth where people from all economic strata will enjoy the benefits of better living standard, dignity of labor and self-worth. This report is basis on ‘Service Marketing of Mercantile Bank Limited, Elephant Road Branch, Dhaka’ which is prepared from experience of working at Mercantile Bank Limited. The main target of employees of the bank is to give proper service to the client. For them customer satisfaction is important. They think that interest rate is not important for client. How clients are getting their service is important for them. They believe in service marketing. They try to fulfil the expectations of customer’s. This report is based on customer’s point of view how they feel about the service quality of Mercantile Bank Limited, Elephant Road Branch. Himadree Barua M. Business Administration 2016-08-14T10:27:26Z 2016-08-14T10:27:26Z 2016 2016-05-22 Internship report ID 13264077 http://hdl.handle.net/10361/6154 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 69 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Service marketing Mercantile Bank Branch network |
| spellingShingle |
Service marketing Mercantile Bank Branch network Barua, Himadree Service marketing of Mercantile Bank, Elephant Road Branch, Dhaka |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016. |
| author2 |
Haque, Mr. Shamim Ehsanul |
| author_facet |
Haque, Mr. Shamim Ehsanul Barua, Himadree |
| format |
Internship report |
| author |
Barua, Himadree |
| author_sort |
Barua, Himadree |
| title |
Service marketing of Mercantile Bank, Elephant Road Branch, Dhaka |
| title_short |
Service marketing of Mercantile Bank, Elephant Road Branch, Dhaka |
| title_full |
Service marketing of Mercantile Bank, Elephant Road Branch, Dhaka |
| title_fullStr |
Service marketing of Mercantile Bank, Elephant Road Branch, Dhaka |
| title_full_unstemmed |
Service marketing of Mercantile Bank, Elephant Road Branch, Dhaka |
| title_sort |
service marketing of mercantile bank, elephant road branch, dhaka |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/6154 |
| work_keys_str_mv |
AT baruahimadree servicemarketingofmercantilebankelephantroadbranchdhaka |
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