Effectiveness of PR activities at Amari Dhaka
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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BRAC University
2016
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| Online Zugang: | http://hdl.handle.net/10361/6119 |
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10361-61192019-09-30T03:01:27Z Effectiveness of PR activities at Amari Dhaka Hasan, Syed Tanvirul Tarannum, Iffat BRAC Business School, BRAC University Marketing operation Amarai Dhaka Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 41). Understated, unassuming complemented by simple touches of local flair. Comfort and warmth combined with impeccable service, welcome to Amari Dhaka hotel – is the gateway to Bangladesh's vibrant capital. Conveniently located in Dhaka's new business district, our modern new hotel is less than 20-minute drive from Hazrat Shahjalal International Airport. With a number of multinational companies, office complexes, embassies and the city's popular attractions nearby, Amari Dhaka hotel is in Gulshan-2, the ideal choice whether on business or travelling for leisure. Stylish and spacious yet incredibly cozy, our 134 guest rooms and suites feature free Wi-Fi, 40 inch LED TVs, rain showers, work desks, individual climate control and stunning lake views. The perfect venue for meetings in Dhaka which offer four separate function spaces ranging from The Eden - Grand Ballroom for cocktail dinners of up to 350 people to the more intimate Karishma, all fully equipped with modern audio-visual technology. A dedicated team is also on hand to help the guest with planning needs. Share exciting experiences at Amari Dhaka hotel, whether it's sampling simple yet delicious cuisine at Amaya, winding down to fun and easy treatments at Breeze Spa or lazing around by the pool, our hotel is just right for spending time with family, friends or colleagues when guests are on the road. In terms of hotel, the sales and marketing team plays the most important role. Without the assistance of this team, its quite impossible to get guests. The main job of Sales team is to visit different organization and convince them to use our hotel as their residence. The main customer of our hotel is foreigner, who are coming in Bangladesh to supervise different multinational organization or to run the company. Sales team used to visit those offices and try to get those business. On the other hand, Marketing team used to spread the presence of this hotels to all. Sales team is mainly concern about room and banqueting, where as marketing team is busy with the whole hotel. They have to make plan for different promotional activities, they have to plan for rooms and banquet and restaurants of the hotel. They have to contact with the regional office for any promotional related issue. Basically a hotel industry generally runs basing on the smooth functioning of different department. Finance department, Front Office department, HR department, Sales and Marketing department, Housekeeping department, Security department and others. which on the other hand is connected with the proper functioning of some departments. We know a hotel is an element of Tourism, which means hospitality industry include hotel that provides service to visitors, guests, and clients in a warming and welcoming manner. An international hotel is fully service oriented commercial organization. Sales and Marketing department performs a vital role in the hotel. Syed Tanvirul Hasan B. Business Administration 2016-08-09T06:32:26Z 2016-08-09T06:32:26Z 2016 2016-01-12 Internship report ID 12104162 http://hdl.handle.net/10361/6119 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 42 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Marketing operation Amarai Dhaka Business administration |
| spellingShingle |
Marketing operation Amarai Dhaka Business administration Hasan, Syed Tanvirul Effectiveness of PR activities at Amari Dhaka |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Tarannum, Iffat |
| author_facet |
Tarannum, Iffat Hasan, Syed Tanvirul |
| format |
Internship report |
| author |
Hasan, Syed Tanvirul |
| author_sort |
Hasan, Syed Tanvirul |
| title |
Effectiveness of PR activities at Amari Dhaka |
| title_short |
Effectiveness of PR activities at Amari Dhaka |
| title_full |
Effectiveness of PR activities at Amari Dhaka |
| title_fullStr |
Effectiveness of PR activities at Amari Dhaka |
| title_full_unstemmed |
Effectiveness of PR activities at Amari Dhaka |
| title_sort |
effectiveness of pr activities at amari dhaka |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/6119 |
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AT hasansyedtanvirul effectivenessofpractivitiesatamaridhaka |
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