An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence

This article was published in the Journal of Retailing [©1996 Published by Elsevier Inc.] and the definite version is available at: http://doi.org/10.1016/S0022-4359(96)90006-8 The Journal's website is at: http://www.sciencedirect.com/science/article/pii/S0022435996900068

Bibliographic Details
Main Author:	Andaleeb, Syed Saad
Format:	Article
Language:	English
Published:	© 1996 Published by Elsevier Inc. 2016
Online Access:	http://hdl.handle.net/10361/5499

id	10361-5499
record_format	dspace
spelling	10361-54992016-07-16T07:53:56Z An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence Andaleeb, Syed Saad This article was published in the Journal of Retailing [©1996 Published by Elsevier Inc.] and the definite version is available at: http://doi.org/10.1016/S0022-4359(96)90006-8 The Journal's website is at: http://www.sciencedirect.com/science/article/pii/S0022435996900068 This paper examines the independent and interactive effects of trust and dependence on satisfaction and commitment in a contrived dyadic exchange relationship. Trust and dependence were manipulated in a 2 × 2 factorial experiment. Data were obtained from a sample of 72 business executives. The findings indicate main effects of trust and dependence on satisfaction. For commitment, an interaction effect was found. Managerial implications of building trust in dependence relations are discussed. Published 2016-06-22T14:46:46Z 2016-06-22T14:46:46Z 1996 Article Andaleeb, S. S. (1996). An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence. Journal of Retailing, 72(1), 77–93. doi:10.1016/S0022-4359(96)90006-8 http://hdl.handle.net/10361/5499 10.1016/S0022-4359(96)90006-8 en http://doi.org/10.1016/S0022-4359(96)90006-8 © 1996 Published by Elsevier Inc.
institution	Brac University
collection	Institutional Repository
language	English
description	This article was published in the Journal of Retailing [©1996 Published by Elsevier Inc.] and the definite version is available at: http://doi.org/10.1016/S0022-4359(96)90006-8 The Journal's website is at: http://www.sciencedirect.com/science/article/pii/S0022435996900068
format	Article
author	Andaleeb, Syed Saad
spellingShingle	Andaleeb, Syed Saad An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence
author_facet	Andaleeb, Syed Saad
author_sort	Andaleeb, Syed Saad
title	An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence
title_short	An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence
title_full	An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence
title_fullStr	An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence
title_full_unstemmed	An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence
title_sort	experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence
publisher	© 1996 Published by Elsevier Inc.
publishDate	2016
url	http://hdl.handle.net/10361/5499
work_keys_str_mv	AT andaleebsyedsaad anexperimentalinvestigationofsatisfactionandcommitmentinmarketingchannelstheroleoftrustanddependence AT andaleebsyedsaad experimentalinvestigationofsatisfactionandcommitmentinmarketingchannelstheroleoftrustanddependence
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An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence

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