Relationships of physicians with pharmaceutical sales representatives and pharmaceutical companies: an exploratory study
This article was published in the Health Marketing Quarterly [© 1996 Taylor & Francis Online] and the definite version is available at : http://doi.org/10.1300/J026v13n04_07 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J026v13n04_07
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| বিন্যাস: | প্রবন্ধ |
| ভাষা: | English |
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© 1996 Taylor & Francis Online
2016
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| অনলাইন ব্যবহার করুন: | http://hdl.handle.net/10361/5497 |
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10361-5497 |
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10361-54972016-07-16T08:01:19Z Relationships of physicians with pharmaceutical sales representatives and pharmaceutical companies: an exploratory study Andaleeb, Syed Saad Tallman, Robert F. This article was published in the Health Marketing Quarterly [© 1996 Taylor & Francis Online] and the definite version is available at : http://doi.org/10.1300/J026v13n04_07 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J026v13n04_07 Physicians were surveyed in Northwestern Pennsylvania to examine how they viewed their relationships with pharmaceutical sales representatives (PSR) and the pharmaceutical industry. Physicians viewed the PSR as an important source of information, but felt that they could get needed information from other sources without the PSR's assistance. Physicians also had friendly relationships with the PSRs and did not distrust them, but they did not view PSRs as a vital part of their practice. Samples and gifts provided by the pharmaceutical companies were not viewed as vital to gaining access to physicians. However, the financial support the companies provided for continuing medical education was seen as vital. The selling approaches used by PSRs was not considered manipulative, nor were PSRs thought to be perceived negatively by the medical community. A majority of the physicians said they would accept honoraria for delivering lectures to pharmaceutical companies. Twenty-five percent of the responding physicians also owned stock in pharmaceutical companies. Published 2016-06-22T13:54:00Z 2016-06-22T13:54:00Z 1996 Article Andaleeb, S. S., & Tallman, R. F. (1996). Relationships of physicians with pharmaceutical sales representatives and pharmaceutical companies: an exploratory study. Health Marketing Quarterly , 13(4), 79–89. doi:10.1300/J026v13n04_07 http://hdl.handle.net/10361/5497 10.1300/J026v13n04_07 en http://doi.org/10.1300/J026v13n04_07 © 1996 Taylor & Francis Online |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| description |
This article was published in the Health Marketing Quarterly [© 1996 Taylor & Francis Online] and the definite version is available at : http://doi.org/10.1300/J026v13n04_07 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J026v13n04_07 |
| format |
Article |
| author |
Andaleeb, Syed Saad Tallman, Robert F. |
| spellingShingle |
Andaleeb, Syed Saad Tallman, Robert F. Relationships of physicians with pharmaceutical sales representatives and pharmaceutical companies: an exploratory study |
| author_facet |
Andaleeb, Syed Saad Tallman, Robert F. |
| author_sort |
Andaleeb, Syed Saad |
| title |
Relationships of physicians with pharmaceutical sales representatives and pharmaceutical companies: an exploratory study |
| title_short |
Relationships of physicians with pharmaceutical sales representatives and pharmaceutical companies: an exploratory study |
| title_full |
Relationships of physicians with pharmaceutical sales representatives and pharmaceutical companies: an exploratory study |
| title_fullStr |
Relationships of physicians with pharmaceutical sales representatives and pharmaceutical companies: an exploratory study |
| title_full_unstemmed |
Relationships of physicians with pharmaceutical sales representatives and pharmaceutical companies: an exploratory study |
| title_sort |
relationships of physicians with pharmaceutical sales representatives and pharmaceutical companies: an exploratory study |
| publisher |
© 1996 Taylor & Francis Online |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/5497 |
| work_keys_str_mv |
AT andaleebsyedsaad relationshipsofphysicianswithpharmaceuticalsalesrepresentativesandpharmaceuticalcompaniesanexploratorystudy AT tallmanrobertf relationshipsofphysicianswithpharmaceuticalsalesrepresentativesandpharmaceuticalcompaniesanexploratorystudy |
| _version_ |
1814308353735655424 |