The effectiveness of social media marketing of Yellow
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Médium: | Internship report |
| Jazyk: | English |
| Vydáno: |
BRAC University
2016
|
| Témata: | |
| On-line přístup: | http://hdl.handle.net/10361/5477 |
| id |
10361-5477 |
|---|---|
| record_format |
dspace |
| spelling |
10361-54772019-09-30T03:10:43Z The effectiveness of social media marketing of Yellow Islam, Md. Zohirul Khan, Mr Arifur Rahman BRAC Business School, BRAC University Business administration Yellow BEXIMCO This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 23). This report is based on the work experience on a local giant in Ready Made Garments sector, BEXIMCO. Especially one of its ventures Yellow by BEXIMCO. The report is the outcome of 12 weeks long internship program that I had successfully completed Yellow under Digital Marketing department from 21st January, 2016 to 21st April 2016. I have done this because of the requirement to finish my BBA program. Each and every hour spent in the Digital Marketing department it opens a new world in front of me. And the world is more exciting, full of challenge as well as responsibilities. The work experience I’ve got is so precious to me and my future career. In the first part the general introduction, objective, methodology and limitation. In chapter two on the ‘BEXIMCO’ and ‘Yellow by BEXIMCO’ beside this its mission, vision, digital marketing activities of Yellow also included. In the later chapter three, I tried to describe the job, responsibilities and the things that I had to perform as an intern. Then in chapter four, I described the outcome of my project which also include the analysis based on ‘The effectiveness of Social Media Marketing of Yellow’. The chapter also included with the findings and Yellow social media analysis and my recommendations. Before come up with any conclusion based on this report it must consider that the report is prepared within a very short period of time. So, there are lacking in the data. However, still the report may be helpful for any further study of effectiveness of social media marketing. Md. Zohirul Islam B. Business Administration 2016-06-21T12:30:29Z 2016-06-21T12:30:29Z 2016 2016-04-27 Internship report ID 11304048 http://hdl.handle.net/10361/5477 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 23 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration Yellow BEXIMCO |
| spellingShingle |
Business administration Yellow BEXIMCO Islam, Md. Zohirul The effectiveness of social media marketing of Yellow |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Khan, Mr Arifur Rahman |
| author_facet |
Khan, Mr Arifur Rahman Islam, Md. Zohirul |
| format |
Internship report |
| author |
Islam, Md. Zohirul |
| author_sort |
Islam, Md. Zohirul |
| title |
The effectiveness of social media marketing of Yellow |
| title_short |
The effectiveness of social media marketing of Yellow |
| title_full |
The effectiveness of social media marketing of Yellow |
| title_fullStr |
The effectiveness of social media marketing of Yellow |
| title_full_unstemmed |
The effectiveness of social media marketing of Yellow |
| title_sort |
effectiveness of social media marketing of yellow |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/5477 |
| work_keys_str_mv |
AT islammdzohirul theeffectivenessofsocialmediamarketingofyellow AT islammdzohirul effectivenessofsocialmediamarketingofyellow |
| _version_ |
1814307905284866048 |