A multivariate model of perceived quality in a developing country
This article was published in the Journal of International Consumer Marketing [© 2007 Published by Taylor & Francis Online] and the definite version is available at: http://doi.org/10.1300/J046v19n04_03 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J046v19n04_03
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| Μορφή: | Άρθρο |
| Γλώσσα: | English |
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© 2007 Published by Taylor & Francis Online
2016
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| Διαθέσιμο Online: | http://hdl.handle.net/10361/5470 |
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10361-5470 |
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10361-54702016-07-16T07:57:34Z A multivariate model of perceived quality in a developing country Chowdhury, M. Humayun Kabir Andaleeb, Syed Saad Perceived quality Developing country Consumer perceptions Intrinsic and extrinsic cues Perceived product attributes This article was published in the Journal of International Consumer Marketing [© 2007 Published by Taylor & Francis Online] and the definite version is available at: http://doi.org/10.1300/J046v19n04_03 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J046v19n04_03 This paper integrates past research and proposes a framework for the analysis of consumer perceptions of quality in a developing country. In this framework, consumer-perceived quality is hypothesized to be formed from several intrinsic and extrinsic cues that include product attributes, corporate image, perceived price, and country-of-origin information. A questionnaire served as a data-gathering instrument. Information on three computer brands was manipulated based on the four cues. Results from structural equations analysis reveal a broader conceptualization of consumer-perceived quality in Bangladesh as reflected in the model. In particular, it was found that for high-involvement products like computers, perceived product attribute (PPA) is the most important and price is the least important factor in shaping perceptions of product quality in the country. Published 2016-06-20T13:02:26Z 2016-06-20T13:02:26Z 2007 Article Chowdhury, M. Humayun Kabir and Andaleeb, S. S. (2007). A multivariate model of perceived quality in a developing country. Journal of International Consumer Marketing , 19(4), 33–57. doi:10.1300/J046v19n04_03 http://hdl.handle.net/10361/5470 10.1300/J046v19n04_03 en http://doi.org/10.1300/J046v19n04_03 © 2007 Published by Taylor & Francis Online |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Perceived quality Developing country Consumer perceptions Intrinsic and extrinsic cues Perceived product attributes |
| spellingShingle |
Perceived quality Developing country Consumer perceptions Intrinsic and extrinsic cues Perceived product attributes Chowdhury, M. Humayun Kabir Andaleeb, Syed Saad A multivariate model of perceived quality in a developing country |
| description |
This article was published in the Journal of International Consumer Marketing [© 2007 Published by Taylor & Francis Online] and the definite version is available at: http://doi.org/10.1300/J046v19n04_03 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J046v19n04_03 |
| format |
Article |
| author |
Chowdhury, M. Humayun Kabir Andaleeb, Syed Saad |
| author_facet |
Chowdhury, M. Humayun Kabir Andaleeb, Syed Saad |
| author_sort |
Chowdhury, M. Humayun Kabir |
| title |
A multivariate model of perceived quality in a developing country |
| title_short |
A multivariate model of perceived quality in a developing country |
| title_full |
A multivariate model of perceived quality in a developing country |
| title_fullStr |
A multivariate model of perceived quality in a developing country |
| title_full_unstemmed |
A multivariate model of perceived quality in a developing country |
| title_sort |
multivariate model of perceived quality in a developing country |
| publisher |
© 2007 Published by Taylor & Francis Online |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/5470 |
| work_keys_str_mv |
AT chowdhurymhumayunkabir amultivariatemodelofperceivedqualityinadevelopingcountry AT andaleebsyedsaad amultivariatemodelofperceivedqualityinadevelopingcountry AT chowdhurymhumayunkabir multivariatemodelofperceivedqualityinadevelopingcountry AT andaleebsyedsaad multivariatemodelofperceivedqualityinadevelopingcountry |
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1814309175366254592 |