Understanding current HFD market dynamics

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.

Bibliographic Details
Main Author:	Islam, Md.Azimul
Other Authors:	Hafiz, Nusrat
Format:	Internship report
Language:	English
Published:	BRAC University 2016
Subjects:	Business administration HFD
Online Access:	http://hdl.handle.net/10361/5426

id	10361-5426
record_format	dspace
spelling	10361-54262019-09-30T02:57:06Z Understanding current HFD market dynamics Islam, Md.Azimul Hafiz, Nusrat BRAC Business School, BRAC University Business administration HFD This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 84). Globally health awareness has become new hype to the consumer. Health, consciousness of consumers, has become an important driving factor for healthier food product brands. They have entered the global markets with force in the past years and rapidly gained market share. Along with the economic development, Bangladesh has also become an attractive market for healthier food product brands. There is also a boost in Health Food Drinks (HFD) consumption. While previously HFD considered as an expensive and non-regular drink, now it is being consumed by middle class and even lower-middle-class people as a regular drink for kids. But there is another side of the coin. Growing market competitiveness, the rise of Milk Powder Brands as a competitive force and increasing parallel import are some issue need to be considered. The basic purpose of this research paper is to Identify existing and potential competitors, and their different selling propositions, Understand the impact of gray market and Unleash potential threats and opportunities of this specific market by studying the retail market of HFD in Bangladesh. Another aspect of this study is to identify the influence of various factors on the buying decision of customers. Paper also attempts to determine the awareness level & loyalty status of consumers. To develop the conclusions exploratory & descriptive research designs are used. Primary data had collected with the help of questionnaire method & data is analyzed with the help of various statistical techniques. Finally, I have put some recommendations by analyzing my data findings from the retail survey, consumer survey and other secondary data analysis. Md.Azimul Islam B. Business Administration 2016-06-01T11:20:34Z 2016-06-01T11:20:34Z 2016 2016-05-02 Internship report ID 12304059 http://hdl.handle.net/10361/5426 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 89 pages application/pdf BRAC University
institution	Brac University
collection	Institutional Repository
language	English
topic	Business administration HFD
spellingShingle	Business administration HFD Islam, Md.Azimul Understanding current HFD market dynamics
description	This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
author2	Hafiz, Nusrat
author_facet	Hafiz, Nusrat Islam, Md.Azimul
format	Internship report
author	Islam, Md.Azimul
author_sort	Islam, Md.Azimul
title	Understanding current HFD market dynamics
title_short	Understanding current HFD market dynamics
title_full	Understanding current HFD market dynamics
title_fullStr	Understanding current HFD market dynamics
title_full_unstemmed	Understanding current HFD market dynamics
title_sort	understanding current hfd market dynamics
publisher	BRAC University
publishDate	2016
url	http://hdl.handle.net/10361/5426
work_keys_str_mv	AT islammdazimul understandingcurrenthfdmarketdynamics
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Understanding current HFD market dynamics

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