Marketing analysis of retail banking products to improve customer loyalty of Prime Bank Limited
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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| Médium: | Internship report |
| Jazyk: | English |
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BRAC University
2016
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| On-line přístup: | http://hdl.handle.net/10361/5424 |
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10361-5424 |
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10361-54242019-09-30T02:55:41Z Marketing analysis of retail banking products to improve customer loyalty of Prime Bank Limited Chowdhury, Nafis Mohiuddin, Md. Fazla BRAC Business School, BRAC University Business administration Prime Bank Limited This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 47-49). This internship report represents the working experience on private sector commercial Bank operated in Bangladesh named “Prime Bank Limited” (PBL) as a part of completion for BBA Program. Prime Bank Limited intends to set standards as the Market leader in Bangladesh. It will demonstrate that a locally owned institution can provide efficient, friendly and modern full service banking on a profitable basis. The main objective of the study is to get knowledge about the Retail Banking of Prime Bank Limited and also gaining the practical experience of corporate life and view the application of theoretical knowledge in the real life. Its retail division is an excellent banking division of it. The operations process of Bank is smooth and excellent. Besides, it has provided me a chance to deal with some of the customers. In this report, I have basically discussed about retail banking and its product and also the marketing policy of the retail banking division. Besides, I did two types of analysis, one is literature analysis and another one is the comparative analysis on overall private banks in the banking industry. I have presented my learning experience at Prime Bank Limited. I have discovered some positive and negative findings. On the basis of the findings and from the analysis and observation, some recommendations have been formulated in order to improve the service quality and to smooth the operation of Banking Business of Prime Bank Limited. That is, latest development in the business should be introduced accordingly. Again, since the whole process is largely dependent on human skill, properly planned training program should be arranged and implemented for the improvement of technical and conceptual skills of the dealing officers. So far, from this report it can be said that it is the pioneer amongst all the local banks in Bangladesh. Nafis Chowdhury B. Business Administration 2016-06-01T10:55:55Z 2016-06-01T10:55:55Z 2016 2016-05-02 Internship report ID 12104101 http://hdl.handle.net/10361/5424 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 49 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration Prime Bank Limited |
| spellingShingle |
Business administration Prime Bank Limited Chowdhury, Nafis Marketing analysis of retail banking products to improve customer loyalty of Prime Bank Limited |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Mohiuddin, Md. Fazla |
| author_facet |
Mohiuddin, Md. Fazla Chowdhury, Nafis |
| format |
Internship report |
| author |
Chowdhury, Nafis |
| author_sort |
Chowdhury, Nafis |
| title |
Marketing analysis of retail banking products to improve customer loyalty of Prime Bank Limited |
| title_short |
Marketing analysis of retail banking products to improve customer loyalty of Prime Bank Limited |
| title_full |
Marketing analysis of retail banking products to improve customer loyalty of Prime Bank Limited |
| title_fullStr |
Marketing analysis of retail banking products to improve customer loyalty of Prime Bank Limited |
| title_full_unstemmed |
Marketing analysis of retail banking products to improve customer loyalty of Prime Bank Limited |
| title_sort |
marketing analysis of retail banking products to improve customer loyalty of prime bank limited |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/5424 |
| work_keys_str_mv |
AT chowdhurynafis marketinganalysisofretailbankingproductstoimprovecustomerloyaltyofprimebanklimited |
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