Effectiveness analysis of BDtickets, Robi Axiata Limited
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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| Format: | Internship report |
| Język: | English |
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BRAC University
2016
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| Dostęp online: | http://hdl.handle.net/10361/5421 |
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10361-5421 |
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10361-54212019-09-30T03:06:37Z Effectiveness analysis of BDtickets, Robi Axiata Limited Ahmed, Tanvir Tarannum, Iffat BRAC Business School, BRAC University Business administration Robi Axiata Limited This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 38-39). Robi Axiata Limited is the third largest mobile telecommunication company in Bangladesh with 27.533 subscribers. For higher internet penetration rate in Bangladesh Robi Axiata is planning to provide different online based services beside telecommunication and internet services. BDtickets is one of the digitalized services of Robi Axiata serving for the last 7 month. This is an online based ticketing or e-ticketing service. In this report the target is to identify the effectiveness of BDtickets in Bangladesh. BDtickets is following market follower strategy and it is a follower of Shohoz which is the market leader in online ticketing industry. The areas to be focused for comparison between BDtickets and Shohoz are Market analysis and experience, Home delivery service, Call center support, Areas of online ticketing services, Business partner effectiveness, Awareness and Advertisement and Customer testimonial. After analyzing these areas it would be revealed how effective BDtickets is in the area of online ticketing. Later on prospect of BDtickets was analyzed based on the future demand of online ticketing industries in Bangladesh. Tanvir Ahmed B. Business Administration 2016-05-31T16:53:45Z 2016-05-31T16:53:45Z 2016 2016-05-10 Internship report ID 11204004 http://hdl.handle.net/10361/5421 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 39 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration Robi Axiata Limited |
| spellingShingle |
Business administration Robi Axiata Limited Ahmed, Tanvir Effectiveness analysis of BDtickets, Robi Axiata Limited |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Tarannum, Iffat |
| author_facet |
Tarannum, Iffat Ahmed, Tanvir |
| format |
Internship report |
| author |
Ahmed, Tanvir |
| author_sort |
Ahmed, Tanvir |
| title |
Effectiveness analysis of BDtickets, Robi Axiata Limited |
| title_short |
Effectiveness analysis of BDtickets, Robi Axiata Limited |
| title_full |
Effectiveness analysis of BDtickets, Robi Axiata Limited |
| title_fullStr |
Effectiveness analysis of BDtickets, Robi Axiata Limited |
| title_full_unstemmed |
Effectiveness analysis of BDtickets, Robi Axiata Limited |
| title_sort |
effectiveness analysis of bdtickets, robi axiata limited |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/5421 |
| work_keys_str_mv |
AT ahmedtanvir effectivenessanalysisofbdticketsrobiaxiatalimited |
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1814307034142605312 |