Effectiveness of digital marketing in Bangladesh
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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| Materyal Türü: | Internship report |
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BRAC University
2016
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| Online Erişim: | http://hdl.handle.net/10361/5291 |
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10361-5291 |
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10361-52912019-09-30T03:07:22Z Effectiveness of digital marketing in Bangladesh Satez, Satata Adrita, Ummul Wara BRAC Business School, BRAC University Business administration Digital marketing This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report Includes bibliographical references (page 38). The following internship report is a reflection of my work at Unifox Digital Media and my understanding of the digital marketing industry and how it functions. My internship had started on the 1st of September 2015 and ended on 3rd February 2016. During these four months, I was rather treated as a full-time employee at my workplace and gathered experience that helped me grasp a basic idea on how digital agencies function in Bangladesh. The report initially contains a brief introduction of Unifox and some of the services it provides. Afterwards, the significance of the study is mentioned along with the services Unifox provides. The Effectiveness of Digital Marketing in Bangladesh is then thoroughly discussed from the way Digital Marketing works to how Smartphones have been a dominating factor in the growth of Digital Marketing in Bangladesh. Some of the recent trends of Digital Marketing are then discussed followed by the digital presence of Telecom Industries in Bangladesh. The report has been integrated with a lot of data tables that verify the significance of digital marketing in our country. However, like every other industry, digital marketing has some flaws as well, as a result, some recommendations have been provided as well. The report has been made in a very short time and some of the data provided on the report may not be accurate by the time it is evaluated as we know digital analytics literally change every day. In spite of all that, I believe this report has enough reasons to appreciate the effectiveness of digital marketing in Bangladesh. Satata Satez B. Business Administration 2016-05-16T14:47:11Z 2016-05-16T14:47:11Z 2016 2016-03-09 Internship report 11304014 http://hdl.handle.net/10361/5291 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 38 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration Digital marketing |
| spellingShingle |
Business administration Digital marketing Satez, Satata Effectiveness of digital marketing in Bangladesh |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Adrita, Ummul Wara |
| author_facet |
Adrita, Ummul Wara Satez, Satata |
| format |
Internship report |
| author |
Satez, Satata |
| author_sort |
Satez, Satata |
| title |
Effectiveness of digital marketing in Bangladesh |
| title_short |
Effectiveness of digital marketing in Bangladesh |
| title_full |
Effectiveness of digital marketing in Bangladesh |
| title_fullStr |
Effectiveness of digital marketing in Bangladesh |
| title_full_unstemmed |
Effectiveness of digital marketing in Bangladesh |
| title_sort |
effectiveness of digital marketing in bangladesh |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/5291 |
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AT satezsatata effectivenessofdigitalmarketinginbangladesh |
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