Analysis of consumer perception of fairness creams of youth in Dhaka
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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BRAC University
2016
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| Rochtain ar líne: | http://hdl.handle.net/10361/5290 |
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10361-52902019-09-30T03:05:42Z Analysis of consumer perception of fairness creams of youth in Dhaka Taksin, Mohsin Uddin Tarannum, Iffat BRAC Business School, BRAC University Business administration Consumer perception This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 29). Unilever is one of the largest FMCG Company in the world with Anglo-Dutch origins that go back to nearly a century. It is a company that started with the aim of helping people as they developed their very first product Sunlight Soap to improve hygiene. From then on, the company has been growing at rapid rate creating presence all over the world. It has its operations here in Bangladesh as well and is the largest FMCG Company of the country with 20 successful brands and is also one of the largest MNCs to be operating here. I was appointed as an intern in the brand development department where I worked specifically for the brand Fair & Lovely and played a key role in successfully executing their largest USLP campaign “TomarShopno Koro Shotti”. While working on this campaign, I had to manage agencies and saw firsthand how the work gets done. I have also worked as a supporting member in organizing Bizmaestros 2015 – Unilever’s very own business case competition, under Ms. IpshitaFahmin. Working on different projects headed by different managers gave me the chance to see how different people get work done differently yet in an effective manner. This report mentions in detail the wholesome learning journey I had in Unilever Bangladesh. Finally, using the industry knowledge I gained from my internship, I conducted a research on the preference and consumer perception of fairness cream to determine where my brand fair and lovely stands and how much growth potential the Bangladeshi market offers for this brand. The research findings created new ways of looking at the industry and allowed me to apply my knowledge to see the information in a new light. This report includes further details on the subjects that have been talked about briefly in this section. Mohsin Uddin Taksin B. Business Administration 2016-05-16T14:36:30Z 2016-05-16T14:36:30Z 2016 2016-02-28 Internship report ID 12104053 http://hdl.handle.net/10361/5290 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 32 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration Consumer perception |
| spellingShingle |
Business administration Consumer perception Taksin, Mohsin Uddin Analysis of consumer perception of fairness creams of youth in Dhaka |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Tarannum, Iffat |
| author_facet |
Tarannum, Iffat Taksin, Mohsin Uddin |
| format |
Internship report |
| author |
Taksin, Mohsin Uddin |
| author_sort |
Taksin, Mohsin Uddin |
| title |
Analysis of consumer perception of fairness creams of youth in Dhaka |
| title_short |
Analysis of consumer perception of fairness creams of youth in Dhaka |
| title_full |
Analysis of consumer perception of fairness creams of youth in Dhaka |
| title_fullStr |
Analysis of consumer perception of fairness creams of youth in Dhaka |
| title_full_unstemmed |
Analysis of consumer perception of fairness creams of youth in Dhaka |
| title_sort |
analysis of consumer perception of fairness creams of youth in dhaka |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/5290 |
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AT taksinmohsinuddin analysisofconsumerperceptionoffairnesscreamsofyouthindhaka |
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