BTL activities of Asiatic Experiential Marketing Limited

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.

Detalles Bibliográficos
Autor principal: Hassan, Saddam
Otros Autores: Khan, Arifur Rahman
Formato: Internship report
Lenguaje:English
Publicado: BRAC University 2016
Materias:
Acceso en línea:http://hdl.handle.net/10361/5285
id 10361-5285
record_format dspace
spelling 10361-52852019-09-30T03:00:38Z BTL activities of Asiatic Experiential Marketing Limited Hassan, Saddam Khan, Arifur Rahman BRAC Business School, BRAC University Business administration Asiatic Experiential Marketing Limited BTL This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 22). Below the line marketing activities becomes so complicated in twenty first century. It is very important for an agency to maintain the service quality and satisfy its clients by delivering the service in the shortage time period. Complication becomes so acute when an agency needs to deal with both of the client group one is Social Client and Another one Corporate Client. Both of the groups has a distinguished set of complications in order to provide the service but Asiatic events has managed over the year finest possible way to service its clients and that is why Asiatic Events is the Industry leader in Below the Marketing Agency. They design the corporate events with the ambience relevant to the project which is vital key for success. Every day they are concern to reduce the gap between client and themselves which helps them to provide better service which helped them to dominate the competitors. Today in the market most of the renowned brands look for AEML for designing their BTL campaigns, this is possible because they are able to position in the mind of the consumer. Clients such as BATB, Grameenphone, Unilever, HSBC etc. are main stakeholder of Asiatic. Grameenphone’s new platform for youth based community “hangout” is one of the big projects we are working with right now. Saddam Hassan B. Business Administration 2016-05-15T15:32:10Z 2016-05-15T15:32:10Z 2016 2016-05-02 Internship report ID 11204056 http://hdl.handle.net/10361/5285 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 22 pages application/pdf BRAC University
institution Brac University
collection Institutional Repository
language English
topic Business administration
Asiatic Experiential Marketing Limited
BTL
spellingShingle Business administration
Asiatic Experiential Marketing Limited
BTL
Hassan, Saddam
BTL activities of Asiatic Experiential Marketing Limited
description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
author2 Khan, Arifur Rahman
author_facet Khan, Arifur Rahman
Hassan, Saddam
format Internship report
author Hassan, Saddam
author_sort Hassan, Saddam
title BTL activities of Asiatic Experiential Marketing Limited
title_short BTL activities of Asiatic Experiential Marketing Limited
title_full BTL activities of Asiatic Experiential Marketing Limited
title_fullStr BTL activities of Asiatic Experiential Marketing Limited
title_full_unstemmed BTL activities of Asiatic Experiential Marketing Limited
title_sort btl activities of asiatic experiential marketing limited
publisher BRAC University
publishDate 2016
url http://hdl.handle.net/10361/5285
work_keys_str_mv AT hassansaddam btlactivitiesofasiaticexperientialmarketinglimited
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