E-commerce and wealth management service
The aim of this paper is to identify wealth management services and the impact that e-commerce has had upon its range and delivery. The study reveals that e-commerce undoubtedly provides technological opportunities to expand services and introduce new and sometimes innovative tools and functions to...
| Main Authors: | , , |
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| פורמט: | Article |
| שפה: | English |
| יצא לאור: |
BRAC University
2010
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| נושאים: | |
| גישה מקוונת: | http://hdl.handle.net/10361/518 |
| סיכום: | The aim of this paper is to identify wealth management services and the impact that e-commerce has had upon its range and delivery. The study reveals that e-commerce undoubtedly provides technological opportunities to expand services and introduce new and sometimes innovative tools and functions to enhance client relationships. However, it is found not to be a panacea, with improved client and relationship manager supplied information more critical to success. It also considers the impact of e-commerce on CRM where attempts at segmentation have met with mixed results and client needs are still to be effectively served as a whole. |
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