E-commerce and wealth management service

The aim of this paper is to identify wealth management services and the impact that e-commerce has had upon its range and delivery. The study reveals that e-commerce undoubtedly provides technological opportunities to expand services and introduce new and sometimes innovative tools and functions to...

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Détails bibliographiques
Auteurs principaux: Quader, Mohammed Shahedul, Siddique, M. Abu Bakar, Ahmed, Ezaz
Format: Article
Langue:English
Publié: BRAC University 2010
Sujets:
Accès en ligne:http://hdl.handle.net/10361/518
Description
Résumé:The aim of this paper is to identify wealth management services and the impact that e-commerce has had upon its range and delivery. The study reveals that e-commerce undoubtedly provides technological opportunities to expand services and introduce new and sometimes innovative tools and functions to enhance client relationships. However, it is found not to be a panacea, with improved client and relationship manager supplied information more critical to success. It also considers the impact of e-commerce on CRM where attempts at segmentation have met with mixed results and client needs are still to be effectively served as a whole.