Connecting dots: Bangladesh internet week 2015
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2016.
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BRAC University
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| Online dostop: | http://hdl.handle.net/10361/5167 |
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10361-51672019-09-30T03:01:54Z Connecting dots: Bangladesh internet week 2015 Hossain, Abdullah Ibne Chowdhury, Fairuz BRAC Business School, BRAC University Business administration Internet week This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 28). Brands are mostly relying on traditional media but they are shifting towards the digital media. Advertising methods have been changingprofoundly to cope up with the changing media preferences by the target audiences.Communicating with the right audiences with the right source has been always a great challenge for advertising agencies. Country like Bangladesh is still trying to cope up with all the changes. Though many brands are not still taking the digital platform seriously enough, digital marketers are working hard to make client understand and encourage the usage of digital media platform more and more. BASIS, ICT Division of Bangladesh Government and Grameenphone came together with one goal to create ten million new Internet users through an Internet festival and let the people of Bangladesh know how far we have come.For this endeavor, they had to choose digital media as their main source of communication to reach the target group Ogilvy Bangladesh has been working with the diverse media for a while by fulfilling the client needs and demand. The report will disclose the process used by Ogilvy & Mather in utilizing the digital media in a dynamic way. Abdullah Ibne Hossain B. Business Administration 2016-04-12T13:46:16Z 2016-04-12T13:46:16Z 2016 2016-02-14 Internship report ID 10204015 http://hdl.handle.net/10361/5167 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 28 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration Internet week |
| spellingShingle |
Business administration Internet week Hossain, Abdullah Ibne Connecting dots: Bangladesh internet week 2015 |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2016. |
| author2 |
Chowdhury, Fairuz |
| author_facet |
Chowdhury, Fairuz Hossain, Abdullah Ibne |
| format |
Internship report |
| author |
Hossain, Abdullah Ibne |
| author_sort |
Hossain, Abdullah Ibne |
| title |
Connecting dots: Bangladesh internet week 2015 |
| title_short |
Connecting dots: Bangladesh internet week 2015 |
| title_full |
Connecting dots: Bangladesh internet week 2015 |
| title_fullStr |
Connecting dots: Bangladesh internet week 2015 |
| title_full_unstemmed |
Connecting dots: Bangladesh internet week 2015 |
| title_sort |
connecting dots: bangladesh internet week 2015 |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/5167 |
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AT hossainabdullahibne connectingdotsbangladeshinternetweek2015 |
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