Retail banking & customer service activities of BRAC Bank Ltd
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2015.
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| Materialtyp: | Internship report |
| Språk: | English |
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BRAC University
2016
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| Länkar: | http://hdl.handle.net/10361/4938 |
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10361-4938 |
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10361-49382019-09-30T03:09:57Z Retail banking & customer service activities of BRAC Bank Ltd Andrews, Christer Arifuzzaman, S.M. BRAC Business School, BRAC University Business administration BRAC Bank Ltd Retail banking Customer service This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2015. Cataloged from PDF version of Internship report. Includes bibliographical references. This report represents the working experience gained in a private commercial bank operated in Bangladesh named “BRAC Bank Limited” (BBL). BRAC Bank intends to set standards as the market leader in Bangladesh. It demonstrates that a locally owned institution can provide efficient, friendly and modern full banking on a profitable basis. The operations process of Bank is smooth and excellent. The main objective of the study is to get knowledge about the Retail Banking and Customer Service activities of the bank and also gain the practical experience of corporate life and view the application of theoretical knowledge in the real life. As an intern, I got the opportunity to work at Gulshan branch for 12 weeks. Based on the observation and question answer sessions with the Branch Sales and Service Officers (BSSO), I found some unique and common comments on customer service. Bank has some strong points, some weak points and some opportunity along with threats in their customer service. Organization can take steps to get the better output from employees by providing effective trainings and by increasing the motivation level of employees’ .To make the strong points sustainable and to develop the weak points, employee satisfaction level needs to improve along with better remuneration packages and facilities. Moreover according to the changing economic conditions, BRAC bank has to change its strategy relating to its customer service. Christer Andrews M. Business Administration 2016-01-24T12:31:26Z 2016-01-24T12:31:26Z 2015 2015-12-14 Internship report ID 13264006 http://hdl.handle.net/10361/4938 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration BRAC Bank Ltd Retail banking Customer service |
| spellingShingle |
Business administration BRAC Bank Ltd Retail banking Customer service Andrews, Christer Retail banking & customer service activities of BRAC Bank Ltd |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2015. |
| author2 |
Arifuzzaman, S.M. |
| author_facet |
Arifuzzaman, S.M. Andrews, Christer |
| format |
Internship report |
| author |
Andrews, Christer |
| author_sort |
Andrews, Christer |
| title |
Retail banking & customer service activities of BRAC Bank Ltd |
| title_short |
Retail banking & customer service activities of BRAC Bank Ltd |
| title_full |
Retail banking & customer service activities of BRAC Bank Ltd |
| title_fullStr |
Retail banking & customer service activities of BRAC Bank Ltd |
| title_full_unstemmed |
Retail banking & customer service activities of BRAC Bank Ltd |
| title_sort |
retail banking & customer service activities of brac bank ltd |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/4938 |
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AT andrewschrister retailbankingcustomerserviceactivitiesofbracbankltd |
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