An evaluation of the promotion management of Information Solution Ltd
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2015.
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| Sprog: | English |
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BRAC University
2016
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| Online adgang: | http://hdl.handle.net/10361/4859 |
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10361-4859 |
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10361-48592019-09-30T03:53:30Z An evaluation of the promotion management of Information Solution Ltd Hossain, Monoar Haq, Mr. Mahmudul BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2015. Cataloged from PDF version of Internship report. Includes bibliographical references (page 27). The report is done on the Promotion Management of Information Solution Limited to explain and evaluate the promotional activities and to identify problems related to promotional activities of Information Solution limited. The report is descriptive type in nature and prepared with secondary data. Information Solution Ltd is the technology distributor of Bangladesh and a leading technology sales, marketing and logistics company. Since its beginning in 1993, it has connected technology solution providers with users nationwide, identifying markets and technologies that shape the IT industry by distributing and marketing IT products from nearly 35 suppliers to thousands of people. Service support is the key differentiation factor for the company over its competitors. Information Solution limited doing its promotion with different types of promotional tolls and these are described in the past three of the report. The company uses direct marketing, advertising, public relations and corporate image, managing exhibitions and trade events, sales promotion etc as their promotional tools. In the market of IT product sales and distribution, most of the times, companies compete among them with same branded foreign products. This uniqueness of the sector makes the market promotion a must needed requirement for Information Solution limited. Since the company is doing its promotional activates well, there are some problems from lack of aggressive advertisement and lack of sufficient budget for promotion etc. The company also doesn’t specify its target customers before promotional activities. Here, in this report, some recommendations are made for the company to overcome the problems about the promotional activities. The target market should be identified before go for any promotional activities as it would help the company to know its target customers and their wants and needs. To win over competition the company needs aggressive promotional activity though electronic media, like television advertisement. If the company can bring some changes in the promotional activities, then Information Solution Ltd. would be almost flawless in its sector. Monoar Hossain M. Business Administration 2016-01-17T11:41:39Z 2016-01-17T11:41:39Z 2015 2015-10-14 Internship report ID 13164113 http://hdl.handle.net/10361/4859 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 27 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Hossain, Monoar An evaluation of the promotion management of Information Solution Ltd |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2015. |
| author2 |
Haq, Mr. Mahmudul |
| author_facet |
Haq, Mr. Mahmudul Hossain, Monoar |
| format |
Internship report |
| author |
Hossain, Monoar |
| author_sort |
Hossain, Monoar |
| title |
An evaluation of the promotion management of Information Solution Ltd |
| title_short |
An evaluation of the promotion management of Information Solution Ltd |
| title_full |
An evaluation of the promotion management of Information Solution Ltd |
| title_fullStr |
An evaluation of the promotion management of Information Solution Ltd |
| title_full_unstemmed |
An evaluation of the promotion management of Information Solution Ltd |
| title_sort |
evaluation of the promotion management of information solution ltd |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/4859 |
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AT hossainmonoar anevaluationofthepromotionmanagementofinformationsolutionltd AT hossainmonoar evaluationofthepromotionmanagementofinformationsolutionltd |
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