An overview of customer relationship management (crm) of IDLC Finance Limited
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2015.
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| Natura: | Internship report |
| Lingua: | English |
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BRAC University
2016
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| Accesso online: | http://hdl.handle.net/10361/4850 |
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10361-4850 |
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10361-48502019-09-30T03:53:36Z An overview of customer relationship management (crm) of IDLC Finance Limited Sharif, Noureen Aziz, Mohammed Tareque BRAC Business School, BRAC University Business administration IDLC This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2015. Cataloged from PDF version of Internship report. Includes bibliographical references (page 28). Financial institutions, banks, insurance companies, and other service providers focus on customer relationship management for better quality customer services so they can attract more customers, retain existing ones and maximize their lifetime value. This report analyses on the activities of Customer Relationship Management in IDLC Finance Limited and to increase customer value by using some analytical methods in CRM applications. IDLC Finance Limited seems to have acceptable level of satisfaction with its customers. Communications, interpersonal relationship, and efficiency of financial institutions seem important since all this have moderate relationship with service quality. To improve all these CRM factors, financial institutions should arrange employee training so that they can improve themselves in those three factors. This report is mainly divided into introduction, Learning part, CRM Maintained and improvement, Improvement part of IDLC Finance Limited. In introduction, the knowhow of the company Is explained, the primary and secondary objective is shown, and the sources of data is indicated. The second part is focused on the background of the company which tells the partial history of the origin of the company, the sponsors, the capital structure, the shareholding structures, guiding principles, etc. is explained in brief. Mainly the third part is based on the present CRM Condition of IDLC, and what can be done to improve this part of the company. It can be said that, this report can be useful for IDLC for the betterment of practices used in this financial institution. Noureen Sharif M. Business Administration 2016-01-17T11:07:21Z 2016-01-17T11:07:21Z 2015 2015-10-19 Internship report ID 12164043 http://hdl.handle.net/10361/4850 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 28 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration IDLC |
| spellingShingle |
Business administration IDLC Sharif, Noureen An overview of customer relationship management (crm) of IDLC Finance Limited |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2015. |
| author2 |
Aziz, Mohammed Tareque |
| author_facet |
Aziz, Mohammed Tareque Sharif, Noureen |
| format |
Internship report |
| author |
Sharif, Noureen |
| author_sort |
Sharif, Noureen |
| title |
An overview of customer relationship management (crm) of IDLC Finance Limited |
| title_short |
An overview of customer relationship management (crm) of IDLC Finance Limited |
| title_full |
An overview of customer relationship management (crm) of IDLC Finance Limited |
| title_fullStr |
An overview of customer relationship management (crm) of IDLC Finance Limited |
| title_full_unstemmed |
An overview of customer relationship management (crm) of IDLC Finance Limited |
| title_sort |
overview of customer relationship management (crm) of idlc finance limited |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/4850 |
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AT sharifnoureen anoverviewofcustomerrelationshipmanagementcrmofidlcfinancelimited AT sharifnoureen overviewofcustomerrelationshipmanagementcrmofidlcfinancelimited |
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