Impact of corporate social responsibility on brand equity at Citibank N.A. Bangladesh
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015.
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| Taal: | English |
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BRAC University
2016
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| Online toegang: | http://hdl.handle.net/10361/4833 |
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10361-48332019-09-30T03:48:18Z Impact of corporate social responsibility on brand equity at Citibank N.A. Bangladesh Keya, Ishita Hossain Khan, Tanzin BRAC Business School, BRAC University Business administration Citi Bank This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015. Cataloged from PDF version of Internship report. Includes bibliographical references (page 55-57). This report is based on “Impact of Corporate Social Responsibility on brand equity in context of Citibank, N.A., Bangladesh”. Previous studies have already shown positive relationship between Corporate Social Responsibility and brand equity. But this cannot be generalized for all the organization or industry that is why this research has been conducted. This research has tried to find to out whether Corporate Social Responsibility, competitive advantages of CSR has any impact on brand equity of Citibank N.A. or not. The report has mainly concentrated on Corporate Social Responsibility as independent variable and brand equity as dependent variable. As the Corporate Affairs Department of Citibank N.A. has limited employee, so it was not possible to take any survey. For this reason this report is prepared on many article researches and as a primary source of information it took interview from Ms. Farah Rahman. It also show some comparison between others MNC’s banks like- SCB and HSBC. At the end of this research it was found that there is a significant relationship between Citi’s Corporate Social Responsibility and Brand Equity and band image of Citibank N.A. is depended on CSR activities. Ishita Hossain Keya B. Business Administration 2016-01-14T16:15:09Z 2016-01-14T16:15:09Z 2015 2015-08-16 Internship report ID 11304055 http://hdl.handle.net/10361/4833 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 62 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration Citi Bank |
| spellingShingle |
Business administration Citi Bank Keya, Ishita Hossain Impact of corporate social responsibility on brand equity at Citibank N.A. Bangladesh |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015. |
| author2 |
Khan, Tanzin |
| author_facet |
Khan, Tanzin Keya, Ishita Hossain |
| format |
Internship report |
| author |
Keya, Ishita Hossain |
| author_sort |
Keya, Ishita Hossain |
| title |
Impact of corporate social responsibility on brand equity at Citibank N.A. Bangladesh |
| title_short |
Impact of corporate social responsibility on brand equity at Citibank N.A. Bangladesh |
| title_full |
Impact of corporate social responsibility on brand equity at Citibank N.A. Bangladesh |
| title_fullStr |
Impact of corporate social responsibility on brand equity at Citibank N.A. Bangladesh |
| title_full_unstemmed |
Impact of corporate social responsibility on brand equity at Citibank N.A. Bangladesh |
| title_sort |
impact of corporate social responsibility on brand equity at citibank n.a. bangladesh |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/4833 |
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AT keyaishitahossain impactofcorporatesocialresponsibilityonbrandequityatcitibanknabangladesh |
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