Sales performance analysis of Berger Paints Bangladesh Ltd
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015.
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| Format: | Internship report |
| Język: | English |
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BRAC University
2016
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| Dostęp online: | http://hdl.handle.net/10361/4703 |
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10361-4703 |
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10361-47032019-09-30T03:21:10Z Sales performance analysis of Berger Paints Bangladesh Ltd Joy, Rownok Rahman Mohiuddin, Md. Fazla BRAC Business School, BRAC University Business administration Berger paints This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015. Cataloged from PDF version of Internship report. Includes bibliographical references (page 41-42). Berger Paints Bangladesh Limited has acquired commendable reputation by providing sincere personalized service to its customers in a technology based environment since its inception. The organization has set up a new standard to increase the sales by using an internal app which will help the sales officers to maintain a smooth communication with the dealers. The main objective of the study is to analyze and evaluate the sales performance of Berger Paints from 2012-2015(October) with an emphasis of the issues in relation to different types of motivational theories. I have analyzed how the sales force of Berger Paints can be relate with the motivational theories- Maslow’s Hierarchy of Needs, McGregor’s Theory X & Theory Y and Expectation Theory. The dealers are the heart of the Berger, they always wants to make sure that the dealers get all the facilities they need. So, I have also discussed about the dealer’s benefits which lead to high sales growth every year. Rownok Rahman Joy B. Business Administration 2016-01-10T13:18:31Z 2016-01-10T13:18:31Z 2015 2015-12-19 Internship report ID 10204113 http://hdl.handle.net/10361/4703 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 52 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration Berger paints |
| spellingShingle |
Business administration Berger paints Joy, Rownok Rahman Sales performance analysis of Berger Paints Bangladesh Ltd |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015. |
| author2 |
Mohiuddin, Md. Fazla |
| author_facet |
Mohiuddin, Md. Fazla Joy, Rownok Rahman |
| format |
Internship report |
| author |
Joy, Rownok Rahman |
| author_sort |
Joy, Rownok Rahman |
| title |
Sales performance analysis of Berger Paints Bangladesh Ltd |
| title_short |
Sales performance analysis of Berger Paints Bangladesh Ltd |
| title_full |
Sales performance analysis of Berger Paints Bangladesh Ltd |
| title_fullStr |
Sales performance analysis of Berger Paints Bangladesh Ltd |
| title_full_unstemmed |
Sales performance analysis of Berger Paints Bangladesh Ltd |
| title_sort |
sales performance analysis of berger paints bangladesh ltd |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/4703 |
| work_keys_str_mv |
AT joyrownokrahman salesperformanceanalysisofbergerpaintsbangladeshltd |
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1814309607335526400 |