Sanitation demand and supply situation in rural Bangladesh
This internship report is submitted in a partial fulfillment of the requirements for the degree of Masters of Business Administration, 2015.
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BRAC University
2016
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| Rochtain ar líne: | http://hdl.handle.net/10361/4698 |
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10361-46982019-09-30T03:53:24Z Sanitation demand and supply situation in rural Bangladesh Mahin, Mazed Hossain Islam, Md. Tamzidul BRAC Business School, BRAC University Business administration Sanitation sector Rural Bangladesh Sanitation market This internship report is submitted in a partial fulfillment of the requirements for the degree of Masters of Business Administration, 2015. Cataloged from PDF version of Internship report. Includes bibliographical references (page 39). The long-term viability of sanitation producers in Bangladesh depends on their ability to meet the demands of consumers who intend to construct, improve or replace their toilets; providing flexible design and price options while also diversifying their business portfolios. Strengthening the supply chain for sanitation products and services in rural Bangladesh requires: working with potentially viable rural sanitation producers, tailored capacity building, business diversification, quality assurance, access to financing, guidance on sanitation options and fair prices. Many people, including the poor, are willing to pay for good sanitation that will satisfy their needs and desires if these products and services are affordable, packaged and marketed appropriately, and if they are easily accessible. To understand current and potential demand and supply for sanitation in rural Bangladesh, iDE and BRAC with support from IRC undertook a rapid assessment in eight upazilas in Bangladesh. These included flood prone, water scarce, high water table, hilly and coastal areas and differed in terms of poverty levels, accessibility and programme interventions (WASH I and WASH II areas). The rapid assessment combined consumer (demand) and market (supply) research based on the ‘marketing mix’: Price, Product, Promotion and Place. The results of the research were visualized with aid of a ‘traffic light dashboard’ to visualize the match and/ or mismatch between supply and demand. This section summarizes the main findings from the assessment. Mazed Hossain Mahin M. Business Administration 2016-01-10T12:30:09Z 2016-01-10T12:30:09Z 2015 2015-12 Internship report ID 13164080 http://hdl.handle.net/10361/4698 en 40 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration Sanitation sector Rural Bangladesh Sanitation market |
| spellingShingle |
Business administration Sanitation sector Rural Bangladesh Sanitation market Mahin, Mazed Hossain Sanitation demand and supply situation in rural Bangladesh |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Masters of Business Administration, 2015. |
| author2 |
Islam, Md. Tamzidul |
| author_facet |
Islam, Md. Tamzidul Mahin, Mazed Hossain |
| format |
Internship report |
| author |
Mahin, Mazed Hossain |
| author_sort |
Mahin, Mazed Hossain |
| title |
Sanitation demand and supply situation in rural Bangladesh |
| title_short |
Sanitation demand and supply situation in rural Bangladesh |
| title_full |
Sanitation demand and supply situation in rural Bangladesh |
| title_fullStr |
Sanitation demand and supply situation in rural Bangladesh |
| title_full_unstemmed |
Sanitation demand and supply situation in rural Bangladesh |
| title_sort |
sanitation demand and supply situation in rural bangladesh |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/4698 |
| work_keys_str_mv |
AT mahinmazedhossain sanitationdemandandsupplysituationinruralbangladesh |
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1814307524223959040 |