Square Toiletries Limited
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2015
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| Format: | Internship report |
| Sprog: | English |
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BRAC University
2016
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| Online adgang: | http://hdl.handle.net/10361/4694 |
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10361-4694 |
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10361-46942019-09-30T03:53:28Z Square Toiletries Limited Razzaque, Adnan Abdur Arifuzzaman, S. M. BRAC Business School, BRAC University Business administration Square Toiletries Limited Sales promotion Senora This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2015 Cataloged from PDF version of Internship report. Includes bibliographical references (page 31). Square Toiletries Limited (STL) is one of the largest and leading "Fast Moving Consumer Goods" company in Bangladesh. This report provides an in-depth analysis and interpretation of "Financial Effectiveness of Sales Promotion Designed for Senora". It consists of the jobresponsibilities I was given during my internship in the Accounts and Finance Department of STL. A detail about my critical observation is given about the way they record their daily transactions with their third parties, the way they analyze and verify their every small to huge monetary transactions by auditing, what kind of promotional campaigns are designed for the retailers, also how they maintain good relationship with their retailers through trade programs like Senora Scratch Card Program and how these kind of promotional programs are financially effective. I also gave a description about my critical observation about the activities of STL including my recommendation to change some of their processes to control the mistakes. Also, a detailed explanation of the Senora Scratch Card program designed for June and July 2015 and what consumers are thinking about these kind of trade programs are explained. All these research and calculations were done with the help of area wise In Market Sales (IMS) report and a short retailer survey. Results of research are also discussed to evaluate STL's overall performance about the sales promotions targeted for the retailers. Some possible helpful actions are also mentioned to overcome any major area of weaknesses. Adnan Abdur Razzaque M. Business Administration 2016-01-10T11:29:40Z 2016-01-10T11:29:40Z 2015 2015-12-17 Internship report ID 11204008 http://hdl.handle.net/10361/4694 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 39 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration Square Toiletries Limited Sales promotion Senora |
| spellingShingle |
Business administration Square Toiletries Limited Sales promotion Senora Razzaque, Adnan Abdur Square Toiletries Limited |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2015 |
| author2 |
Arifuzzaman, S. M. |
| author_facet |
Arifuzzaman, S. M. Razzaque, Adnan Abdur |
| format |
Internship report |
| author |
Razzaque, Adnan Abdur |
| author_sort |
Razzaque, Adnan Abdur |
| title |
Square Toiletries Limited |
| title_short |
Square Toiletries Limited |
| title_full |
Square Toiletries Limited |
| title_fullStr |
Square Toiletries Limited |
| title_full_unstemmed |
Square Toiletries Limited |
| title_sort |
square toiletries limited |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/4694 |
| work_keys_str_mv |
AT razzaqueadnanabdur squaretoiletrieslimited |
| _version_ |
1814307314830671872 |