Marketing plan of new brand development “STYLUS Mobile”
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015
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| Format: | Internship report |
| Idioma: | English |
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BRAC University
2015
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| Accés en línia: | http://hdl.handle.net/10361/4544 |
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10361-45442019-09-30T03:45:59Z Marketing plan of new brand development “STYLUS Mobile” Ahmed, MD. Tofael Rahman, Syed Mahmudur BRAC Business School, BRAC University Business administration STYLUS mobile Marketing plan This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015 Cataloged from PDF version of Internship report Includes bibliographical references (page 45 - 46). Decision of launching mobile phone is Bangladesh will show the ACI’s business excellence in the information technology sector through the brand STYLUS. Through this mobile business diversification is so high; they want to deliver the benefits of the quality to the individual & in social life. By ensuring brilliance in product and keeping in mind of the company’s mission,” improve the quality of the life of the people of Bangladesh”, they are going to lead this industry to achieve economic and expected technological changes in the society. The paper is started with the description of ACI Limited. Where I have completed my 3 months internship program, from 26th of April to 25th of July 2015. In addition, this report contains a small overview and structure of Mobile and Electronic Department. Moreover, mobile market and business model information also include at body part of the report. Along with that marketing plan, targeted customer segment, product mix, SWOT and PEST analysis are also included in the report body, which will give a clear view regarding the status of the brand. I have tried my best to come up with the valid explanations for the report information and useful recommendation. However, due to lack of sufficient practical experience regarding such Statistical analysis, the recommendation may not be the very accurate enough. I believe a full reading of the will provide a brand development process and my duties over there. MD. Tofae Ahmed B. Business Administration 2015-10-31T06:26:58Z 2015-10-31T06:26:58Z 2015 2015-08 Internship report ID 11304044 http://hdl.handle.net/10361/4544 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 52 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration STYLUS mobile Marketing plan |
| spellingShingle |
Business administration STYLUS mobile Marketing plan Ahmed, MD. Tofael Marketing plan of new brand development “STYLUS Mobile” |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015 |
| author2 |
Rahman, Syed Mahmudur |
| author_facet |
Rahman, Syed Mahmudur Ahmed, MD. Tofael |
| format |
Internship report |
| author |
Ahmed, MD. Tofael |
| author_sort |
Ahmed, MD. Tofael |
| title |
Marketing plan of new brand development “STYLUS Mobile” |
| title_short |
Marketing plan of new brand development “STYLUS Mobile” |
| title_full |
Marketing plan of new brand development “STYLUS Mobile” |
| title_fullStr |
Marketing plan of new brand development “STYLUS Mobile” |
| title_full_unstemmed |
Marketing plan of new brand development “STYLUS Mobile” |
| title_sort |
marketing plan of new brand development “stylus mobile” |
| publisher |
BRAC University |
| publishDate |
2015 |
| url |
http://hdl.handle.net/10361/4544 |
| work_keys_str_mv |
AT ahmedmdtofael marketingplanofnewbranddevelopmentstylusmobile |
| _version_ |
1814309831801044992 |