Research & planning of M. I. Cement Factory LTD (Crown Cement)
This internship report is submitted in a partial fulfillment of the requirements for the degree of Masters of Business Administration, 2015.
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| অন্যান্য লেখক: | |
| বিন্যাস: | Internship report |
| ভাষা: | English |
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BRAC University
2015
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | http://hdl.handle.net/10361/4483 |
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10361-4483 |
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10361-44832019-09-30T03:52:49Z Research & planning of M. I. Cement Factory LTD (Crown Cement) Rahman, S. M. Atiqur Ghosh, Mr. Suntu Kumar BRAC Business School, BRAC University MBA Crown Cement This internship report is submitted in a partial fulfillment of the requirements for the degree of Masters of Business Administration, 2015. Cataloged from PDF version of Internship report. Includes bibliographical references (page 29). It’s the job of the marketing research to produce insight into the customer’s attitudes and buying behavior. Marketing insights provide diagnostic information about how and why we observe certain effect in the market place and what that means to marketers. We define marketing research as the systemic design, collection, analysis and reporting of data and finding relevant to a specific marketing situation facing the company. Most every organization will benefit from even the most elementary market research. If it does not provide new information, it will confirm what is known. Market research is the process of gaining information about your market. Preferably, this is specific information about your target market and the key factors that influence their buying decisions. Use market research and marketing analysis to gain valuable insights about your customers, the market conditions and the competitive landscape. Use this knowledge to build a more effective marketing plan. A sound market research provide information, options, assessment to serve the planning, decision-making and performance measurement needs of the company. It helps the company to take the right decision on time. To survive competitively in the market any business whether is it production or service oriented should make their product and services more diversified. Responding to the market demand M. I. Cement Factory LTD (Crown Cement) complete array of commercial corporate and covering some segment of society. Now Cement manufacturing companies are emphasizing on market research due to maximize sales and reducing unexpected loss of market shares at different market areas. That is why I have decided to prepare my internship report on “Research & Planning of M. I. Cement Factory LTD (Crown Cement)”.This report has been conducted to find out the possibility of establishing the position of Crown Cement in terms of market Research & Planning. Though there is a tough competition in this sector, but to achieve a leading position Crown cement should consider more its market research & planning. S. M. Atiqur Rahman M. Business Administration 2015-10-08T04:46:59Z 2015-10-08T04:46:59Z 2015 2015-09 Internship report ID 10264023 http://hdl.handle.net/10361/4483 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 29 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
MBA Crown Cement |
| spellingShingle |
MBA Crown Cement Rahman, S. M. Atiqur Research & planning of M. I. Cement Factory LTD (Crown Cement) |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Masters of Business Administration, 2015. |
| author2 |
Ghosh, Mr. Suntu Kumar |
| author_facet |
Ghosh, Mr. Suntu Kumar Rahman, S. M. Atiqur |
| format |
Internship report |
| author |
Rahman, S. M. Atiqur |
| author_sort |
Rahman, S. M. Atiqur |
| title |
Research & planning of M. I. Cement Factory LTD (Crown Cement) |
| title_short |
Research & planning of M. I. Cement Factory LTD (Crown Cement) |
| title_full |
Research & planning of M. I. Cement Factory LTD (Crown Cement) |
| title_fullStr |
Research & planning of M. I. Cement Factory LTD (Crown Cement) |
| title_full_unstemmed |
Research & planning of M. I. Cement Factory LTD (Crown Cement) |
| title_sort |
research & planning of m. i. cement factory ltd (crown cement) |
| publisher |
BRAC University |
| publishDate |
2015 |
| url |
http://hdl.handle.net/10361/4483 |
| work_keys_str_mv |
AT rahmansmatiqur researchplanningofmicementfactoryltdcrowncement |
| _version_ |
1814307604858404864 |