New approach towards PR and communication
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015.
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| Idioma: | English |
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BRAC University
2015
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| Acesso em linha: | http://hdl.handle.net/10361/4448 |
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10361-44482019-09-30T03:48:24Z New approach towards PR and communication Hasan, Abdullah Mohammad Fahad Bin Hafiz, Ms. Nusrat BRAC Business School, BRAC University Business administration PR and communication Banglalink This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015. Cataloged from PDF version of Internship report. Includes bibliographical references (page 23). This report gives a whole new picture of one of the leading telecommunication company of Bangladesh, which is Banglalink. Starting from the background and its functions, all the important features of this company is elaborately explained here. As I had the privilege to work in one of the most important department of this company, it was a great honor to be able to work as a part of it. Since I had the opportunity to work in the core marketing department, this report will be mostly focusing on how the PR team of marketing department works. Besides, through this report I have tried to find out new approach towards marketing’s PR and communications team. Apart from that, the organogram of the company as well as the organogram of the marketing department have been highlighted along with some of the key function of the marketing department. Mostly how PR and communication is responsible and convey the company and its products information to its customers are focused and elaborately included in this report. Seeing the functions and activities of the PR and communication, need of new approaches towards it could be incorporated along with the current ones. After drawing all the important factors of PR and communication and their functions, some feedback and implementations are also needed to improve some of their internal activities, plans and workflow. Abdullah Mohammad Fahad Bin Hasan B. Business Administration 2015-10-05T05:10:02Z 2015-10-05T05:10:02Z 2015 2015-08 Internship report ID 10204134 http://hdl.handle.net/10361/4448 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 24 pages. application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration PR and communication Banglalink |
| spellingShingle |
Business administration PR and communication Banglalink Hasan, Abdullah Mohammad Fahad Bin New approach towards PR and communication |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015. |
| author2 |
Hafiz, Ms. Nusrat |
| author_facet |
Hafiz, Ms. Nusrat Hasan, Abdullah Mohammad Fahad Bin |
| format |
Internship report |
| author |
Hasan, Abdullah Mohammad Fahad Bin |
| author_sort |
Hasan, Abdullah Mohammad Fahad Bin |
| title |
New approach towards PR and communication |
| title_short |
New approach towards PR and communication |
| title_full |
New approach towards PR and communication |
| title_fullStr |
New approach towards PR and communication |
| title_full_unstemmed |
New approach towards PR and communication |
| title_sort |
new approach towards pr and communication |
| publisher |
BRAC University |
| publishDate |
2015 |
| url |
http://hdl.handle.net/10361/4448 |
| work_keys_str_mv |
AT hasanabdullahmohammadfahadbin newapproachtowardsprandcommunication |
| _version_ |
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