A study on understanding consumers’ perception to develop a market for SMART washing powder : a home care product from ACI consumer brands
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015.
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| Idioma: | English |
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BRAC University
2015
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| Acesso em linha: | http://hdl.handle.net/10361/4402 |
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10361-44022019-09-30T03:46:39Z A study on understanding consumers’ perception to develop a market for SMART washing powder : a home care product from ACI consumer brands Rashid, Morsalin Islam, Md. Tamzidul BRAC Business School, BRAC University Business administration Smart washing powder This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015. Cataloged from PDF version of Internship report. Includes bibliographical references (page 34). Consumers’ perception plays a vital role for accepting or rejecting a product. It is not the marketer who establishes a product but it is the consumers’ choice which establishes the product in the market. Detergent powder falls under the commodity category. Changes in simple to simplest factors can manipulate the game in the commodity product category. Factors like- brand preference, product quality and attributes, availability, promotional factors, price and level of satisfaction are few of the determinants of consumers’ perception. A survey was taken on a little number of detergent powder users on those factors. Questions were asked them on their current detergent powder usage to determine their perception. On the light of their responses I tried to find out the consumers’ perception about using their current detergent powder. I started the report from the company overview and put light on giving a brief about ACI as a local FMCG Company in Bangladesh. Furthermore, I have added the jobs I have performed during my internship period. During my internship, I had some observation so I also included them into my report along with recommendation. The project part reflects the summary of the project which I worked on. The objective of the project, methodology and limitations are also included in this part. I have analyzed the survey result in my own word and after analyzing I got some findings and stated those findings as suggestions for new competitor of the market- SMART washing powder. For easy understanding of this report, supporting topics and materials are taken in the light of textbooks and other authentic sources. At the same time various information like company profile, product info, supporting activities and statistics were solely taken from the company’s website and authentic sources. This work will only be successful if the readers get benefit from it and take it for further study. Morsalin Rashid B. Business Administration 2015-09-10T10:28:18Z 2015-09-10T10:28:18Z 2015 2015-08-22 Internship report ID 11304030 http://hdl.handle.net/10361/4402 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 36 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration Smart washing powder |
| spellingShingle |
Business administration Smart washing powder Rashid, Morsalin A study on understanding consumers’ perception to develop a market for SMART washing powder : a home care product from ACI consumer brands |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015. |
| author2 |
Islam, Md. Tamzidul |
| author_facet |
Islam, Md. Tamzidul Rashid, Morsalin |
| format |
Internship report |
| author |
Rashid, Morsalin |
| author_sort |
Rashid, Morsalin |
| title |
A study on understanding consumers’ perception to develop a market for SMART washing powder : a home care product from ACI consumer brands |
| title_short |
A study on understanding consumers’ perception to develop a market for SMART washing powder : a home care product from ACI consumer brands |
| title_full |
A study on understanding consumers’ perception to develop a market for SMART washing powder : a home care product from ACI consumer brands |
| title_fullStr |
A study on understanding consumers’ perception to develop a market for SMART washing powder : a home care product from ACI consumer brands |
| title_full_unstemmed |
A study on understanding consumers’ perception to develop a market for SMART washing powder : a home care product from ACI consumer brands |
| title_sort |
study on understanding consumers’ perception to develop a market for smart washing powder : a home care product from aci consumer brands |
| publisher |
BRAC University |
| publishDate |
2015 |
| url |
http://hdl.handle.net/10361/4402 |
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AT rashidmorsalin astudyonunderstandingconsumersperceptiontodevelopamarketforsmartwashingpowderahomecareproductfromaciconsumerbrands AT rashidmorsalin studyonunderstandingconsumersperceptiontodevelopamarketforsmartwashingpowderahomecareproductfromaciconsumerbrands |
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