Marketing and sales process and its practices at AIMS
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2015.
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BRAC University
2015
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| Mynediad Ar-lein: | http://hdl.handle.net/10361/4314 |
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10361-4314 |
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10361-43142019-09-30T03:52:02Z Marketing and sales process and its practices at AIMS Sowrav, Md. Khaleduzzaman Haque, Shamim Ehsanul BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2015. Cataloged from PDF version of Internship report. Includes bibliographical references. This report covered the strategies of the AIMS. AIMS is one of the service provider companies in Middle East. In formulating strategies the company first makes analysis on the basis of mission & objective. AIMS are operating for last 7 years. They have already started operation in 5 countries. They are basically a service provider and also work as a dealer of few principals. The company has a good pool of service engineers who are capable of providing service. This report will try to find out the marketing and sales process and the current practices of AIMS. This will help to identify and select the proper marketing strategy for AIMS. Organizational and the marketing and sales process of AIMS have done by the help of the company document and interview with the employees of AIMS. Comparative analysis of AIMS has done by the help of interview with employees. I also had the practical knowledge by working there. I was part of training and presentation given by the senior service engineer of AIMS. I made quotation with the help of the sales co-ordinator and learn all the process at AIMS. They make strategies on depends STP (Segmentation, Target market selection & positioning) so first it segments its market on the product and services basis. Than they select their target market. After selecting market they position its product and services. They price their product as they could capture most of the market share and better quality product at reasonable price. Then the report included the practical process of the sales of the product. Then based on my practical experience at AIMS the SWOT analysis is made. Finally the report also includes some problems and suggestion for making better strategy and removes their lacking. Md. Khaleduzzaman Sowrav M. Business Administration 2015-08-27T11:10:50Z 2015-08-27T11:10:50Z 2015 2015-08 Internship report ID 13164067 http://hdl.handle.net/10361/4314 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Sowrav, Md. Khaleduzzaman Marketing and sales process and its practices at AIMS |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2015. |
| author2 |
Haque, Shamim Ehsanul |
| author_facet |
Haque, Shamim Ehsanul Sowrav, Md. Khaleduzzaman |
| format |
Internship report |
| author |
Sowrav, Md. Khaleduzzaman |
| author_sort |
Sowrav, Md. Khaleduzzaman |
| title |
Marketing and sales process and its practices at AIMS |
| title_short |
Marketing and sales process and its practices at AIMS |
| title_full |
Marketing and sales process and its practices at AIMS |
| title_fullStr |
Marketing and sales process and its practices at AIMS |
| title_full_unstemmed |
Marketing and sales process and its practices at AIMS |
| title_sort |
marketing and sales process and its practices at aims |
| publisher |
BRAC University |
| publishDate |
2015 |
| url |
http://hdl.handle.net/10361/4314 |
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AT sowravmdkhaleduzzaman marketingandsalesprocessanditspracticesataims |
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