An overview and analysis of telecom industries media expenditure (Jan'15- Jun'15) comparison with Robi Axiata Ltd.
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2015.
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| Idioma: | English |
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BRAC University
2015
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| Acesso em linha: | http://hdl.handle.net/10361/4287 |
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10361-42872019-09-30T03:44:38Z An overview and analysis of telecom industries media expenditure (Jan'15- Jun'15) comparison with Robi Axiata Ltd. Tripti, Jakia Afsana Siddiqui, Sayla Sowat BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2015. Cataloged from PDF version of Internship report. Includes bibliographical references (page 62). I have prepared this report based on my three-month practical experience at Robi Axiata Limited. This internship program helped me to learn about the practical scenario of a Telecommunication Company. Robi Axiata Limited is a dynamic and leading countrywide GSM communication solution provider. It is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. Robi Axiata Limited, formerly known as Telecom Malaysia International (Bangladesh), commenced its operation in 1997 under the brand name Aktel among the pioneer GSM mobile telecommunications service providers in Bangladesh. Later, on 28th March 2010 the company started its new journey with the brand name Robi. This report has been presented based on my observation and experience gathered from the company. The organization has many divisions and departments but the focus is given more on the procurement process of SCM and Market Operation Buying Department. This report mentions about the overall media expenditure of last six months (Jan’15- Jun’15) I have made an analysis of investment in media by the telecommunication industry and based on the findings I have made a comparison for robi with the industry. Mainly, I worked with three media: TV, Radio and Press. In addition to that I have considered following analysis: by operator investment, By channel investment, by genre time share, by publication investment, by operator by page investment, average duration in TV used by operators and average duration in FM used by operators. However, I have done the calculation and analysis with raw data of media expenditure by the industry which I got from the monitoring agency of robi. Finally I try to give some recommendation for Robi Axiata Limited Jakia Afsana Tripti B. Business Administration 2015-08-26T06:16:29Z 2015-08-26T06:16:29Z 2015 2015-08-24 Internship report ID 11304070 http://hdl.handle.net/10361/4287 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 62 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Tripti, Jakia Afsana An overview and analysis of telecom industries media expenditure (Jan'15- Jun'15) comparison with Robi Axiata Ltd. |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2015. |
| author2 |
Siddiqui, Sayla Sowat |
| author_facet |
Siddiqui, Sayla Sowat Tripti, Jakia Afsana |
| format |
Internship report |
| author |
Tripti, Jakia Afsana |
| author_sort |
Tripti, Jakia Afsana |
| title |
An overview and analysis of telecom industries media expenditure (Jan'15- Jun'15) comparison with Robi Axiata Ltd. |
| title_short |
An overview and analysis of telecom industries media expenditure (Jan'15- Jun'15) comparison with Robi Axiata Ltd. |
| title_full |
An overview and analysis of telecom industries media expenditure (Jan'15- Jun'15) comparison with Robi Axiata Ltd. |
| title_fullStr |
An overview and analysis of telecom industries media expenditure (Jan'15- Jun'15) comparison with Robi Axiata Ltd. |
| title_full_unstemmed |
An overview and analysis of telecom industries media expenditure (Jan'15- Jun'15) comparison with Robi Axiata Ltd. |
| title_sort |
overview and analysis of telecom industries media expenditure (jan'15- jun'15) comparison with robi axiata ltd. |
| publisher |
BRAC University |
| publishDate |
2015 |
| url |
http://hdl.handle.net/10361/4287 |
| work_keys_str_mv |
AT triptijakiaafsana anoverviewandanalysisoftelecomindustriesmediaexpenditurejan15jun15comparisonwithrobiaxiataltd AT triptijakiaafsana overviewandanalysisoftelecomindustriesmediaexpenditurejan15jun15comparisonwithrobiaxiataltd |
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1814308586911694848 |