Effectiveness of promotional strategy of a sub-brand of Robi Udoy postpaid
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015.
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| Format: | Internship report |
| Idioma: | English |
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BRAC University
2015
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| Accés en línia: | http://hdl.handle.net/10361/4265 |
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10361-4265 |
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10361-42652019-09-30T03:47:51Z Effectiveness of promotional strategy of a sub-brand of Robi Udoy postpaid Md. Nahiduzzaman Haque, Shamim Ehsanul BRAC Business School, BRAC University Business administration Robi Udoy This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015. Cataloged from PDF version of Internship report. Includes bibliographical references (page 50). This report provides a comprehensive and strategic planning Robi. The report begins describing the company in a broad view. Then I have tried to present some important aspects of the company, like its mission, vision, various divisions of the company that is in total to provide a clear picture of the company Robi. I have also tried to provide a brief description of the organizational structure of Robi, as well as its achievements, CSRs etc. A SWOT analysis also has been included here. The most important part of the study is the promotional strategy taken by one of the renowned telecoms Robi, for its product as well as a full description about the offer, also the reaction of the target group toward Udoypromotion campaign. Finally, I have discussed about the main topic of the report, that is the promotional strategy that Robi had taken for its postpaid package, Udoy. Md. Nahiduzzaman B. Business Administration 2015-08-23T10:02:50Z 2015-08-23T10:02:50Z 2015 2015-01-24 Internship report ID 09304109 http://hdl.handle.net/10361/4265 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 51 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration Robi Udoy |
| spellingShingle |
Business administration Robi Udoy Md. Nahiduzzaman Effectiveness of promotional strategy of a sub-brand of Robi Udoy postpaid |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015. |
| author2 |
Haque, Shamim Ehsanul |
| author_facet |
Haque, Shamim Ehsanul Md. Nahiduzzaman |
| format |
Internship report |
| author |
Md. Nahiduzzaman |
| author_sort |
Md. Nahiduzzaman |
| title |
Effectiveness of promotional strategy of a sub-brand of Robi Udoy postpaid |
| title_short |
Effectiveness of promotional strategy of a sub-brand of Robi Udoy postpaid |
| title_full |
Effectiveness of promotional strategy of a sub-brand of Robi Udoy postpaid |
| title_fullStr |
Effectiveness of promotional strategy of a sub-brand of Robi Udoy postpaid |
| title_full_unstemmed |
Effectiveness of promotional strategy of a sub-brand of Robi Udoy postpaid |
| title_sort |
effectiveness of promotional strategy of a sub-brand of robi udoy postpaid |
| publisher |
BRAC University |
| publishDate |
2015 |
| url |
http://hdl.handle.net/10361/4265 |
| work_keys_str_mv |
AT mdnahiduzzaman effectivenessofpromotionalstrategyofasubbrandofrobiudoypostpaid |
| _version_ |
1814308428070256640 |