Internship report on Nestlé Bangladesh Ltd.
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2014.
| Glavni autor: | |
|---|---|
| Daljnji autori: | |
| Format: | Internship report |
| Jezik: | English |
| Izdano: |
BRAC University
2015
|
| Teme: | |
| Online pristup: | http://hdl.handle.net/10361/4067 |
| id |
10361-4067 |
|---|---|
| record_format |
dspace |
| spelling |
10361-40672019-09-30T03:44:18Z Internship report on Nestlé Bangladesh Ltd. Kabir, Md. Latiful Ahmed, Syeda Shaherbanu Shahbazi BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2014. Cataloged from PDF version of Internship report. NBL is one of the largest MNC in our country. It has started its operation in Bangladesh in 1994. They are mostly in food, beverage and nutrition business. Under food category MAGGI is the biggest brand of NBL. Within a few years, MAGGI noodles become so popular in our country. For consecutive for years MAGGI Noodles was nominated for the ‘No 1 Snack Brand’ by Bangladesh Brand Forum. Comparing to other noodles brand, this brand has been able to build a loyal consumer base. Now MAGGI has almost 70% market share in the instant noodles category. MAGGI is right now the first choice of the mothers and the children. Its unique taste and quality made it possible that MAGGI has now become synonymous to noodles to the children. Being an intern in the ‘MAGGI Brand Team’ under Marketing function of NBL, I got the opportunity to observe the brand activity, its strengths, weaknesses and possibilities. As a student of marketing background, I was always wondering about the strength of the MAGGI brand in the market place. That’s what led me to execute a simple survey, to collect target consumers’ opinion. After analyzing the data, survey results reveal the strengths and possibilities of MAGGI brand in the noodles market of Bangladesh. The report also included the tasks I have performed as an intern in the marketing team. The challenges I have face and the experienced I have gathered. Md. Latiful Kabir B. Business Administration 2015-03-11T09:21:33Z 2015-03-11T09:21:33Z 2014 2014-11-30 Internship report ID 10104114 http://hdl.handle.net/10361/4067 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 41 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Kabir, Md. Latiful Internship report on Nestlé Bangladesh Ltd. |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2014. |
| author2 |
Ahmed, Syeda Shaherbanu Shahbazi |
| author_facet |
Ahmed, Syeda Shaherbanu Shahbazi Kabir, Md. Latiful |
| format |
Internship report |
| author |
Kabir, Md. Latiful |
| author_sort |
Kabir, Md. Latiful |
| title |
Internship report on Nestlé Bangladesh Ltd. |
| title_short |
Internship report on Nestlé Bangladesh Ltd. |
| title_full |
Internship report on Nestlé Bangladesh Ltd. |
| title_fullStr |
Internship report on Nestlé Bangladesh Ltd. |
| title_full_unstemmed |
Internship report on Nestlé Bangladesh Ltd. |
| title_sort |
internship report on nestlé bangladesh ltd. |
| publisher |
BRAC University |
| publishDate |
2015 |
| url |
http://hdl.handle.net/10361/4067 |
| work_keys_str_mv |
AT kabirmdlatiful internshipreportonnestlebangladeshltd |
| _version_ |
1814307758028095488 |