Sales activities of Kaymu Bangladesh to provide the most diversied online shopping experience for the Bangladeshi consumers
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2015.
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BRAC University
2015
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| Linkit: | http://hdl.handle.net/10361/4019 |
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10361-4019 |
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10361-40192019-09-30T03:44:21Z Sales activities of Kaymu Bangladesh to provide the most diversied online shopping experience for the Bangladeshi consumers Khan, Shadman Azim Dad Hafiz, Nusrat BRAC Business School, BRAC University Business administration Online shopping This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2015. Cataloged from PDF version of Internship report. Includes bibliographical references (page 18). At the 21st Century, with the help of technology, people are getting all the latest facilities. In this paper, I have tried to put my overview of Bangladeshi e-commerce industry, Kaymu Bangladesh and its strategies, model, comparison with the current market players and its vision to provide the most diversified online shopping marketplace for the Bangladeshi Consumer. Kaymu Bangladesh is a venture of world’s largest internet incubator Rocket Internet GmbH. In September, 2013, Kaymu Bangladesh started its operations here in this country and within a short period of time, has become a popular destination for the online shoppers. Kaymu Bangladesh follows the EBay business model of buying and selling on a single platform where the sellers sell their products on Kaymu website in exchange of commission percentage on each and every sale. Kaymu is an online marketplace where buyers and sellers meet and exchange goods. Buyers from Dhaka enjoy the facility of payment via cash on delivery while the buyers outside Dhaka throughout the country also can enjoy the home delivery service by prepayment through mobile banking. Kaymu provides sellers the free advertisements of their products through social media, newsletter and Google Search Engine Optimization (SEO). Through Kaymu, sellers can sell their products very easily as they have the total control of the entire process of selling including the payment. Sellers use Kaymu website to showcase their products and get buyers for the products. When they get an order, they contact and deliver the product on their own or through Kaymu Delivery Partner- AIG Express. Right now, the online selling process is running smoothly but sometimes when there is pressure of more delivery, then the buyers might suffer. This is a major issue for Kaymu and they value this issue highly as at the Beginning it was becoming hard for them to run their operations without dependable delivery partner but now they have established AIG Express as a trusted and dependable delivery partner. Kaymu is trying to achieve its break even by the end of 2016, when their operation will be around three years in Bangladesh. Currently it runs from the funding of its parent company, Rocket Internet Gmbh. Kaymu’s revenue is increasing from its inception. Though Kaymu is a new company, but already they have created their own space in the market and becoming very popular to the online consumers. Kaymu believes that the more its sellers sell, the more revenue Kaymu makes. So they are working relentlessly to market the products of its sellers. Bangladesh is a challenging market for Kaymu. Most of the people do not know the use of internet yet. But Kaymu has a clear goal to offer their customers a diversified shopping experience. Shadman Azim Dad Khan B. Business Administration 2015-02-14T05:28:22Z 2015-02-14T05:28:22Z 2015 2015-02-13 Internship report ID 09204049 http://hdl.handle.net/10361/4019 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 24 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration Online shopping |
| spellingShingle |
Business administration Online shopping Khan, Shadman Azim Dad Sales activities of Kaymu Bangladesh to provide the most diversied online shopping experience for the Bangladeshi consumers |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2015. |
| author2 |
Hafiz, Nusrat |
| author_facet |
Hafiz, Nusrat Khan, Shadman Azim Dad |
| format |
Internship report |
| author |
Khan, Shadman Azim Dad |
| author_sort |
Khan, Shadman Azim Dad |
| title |
Sales activities of Kaymu Bangladesh to provide the most diversied online shopping experience for the Bangladeshi consumers |
| title_short |
Sales activities of Kaymu Bangladesh to provide the most diversied online shopping experience for the Bangladeshi consumers |
| title_full |
Sales activities of Kaymu Bangladesh to provide the most diversied online shopping experience for the Bangladeshi consumers |
| title_fullStr |
Sales activities of Kaymu Bangladesh to provide the most diversied online shopping experience for the Bangladeshi consumers |
| title_full_unstemmed |
Sales activities of Kaymu Bangladesh to provide the most diversied online shopping experience for the Bangladeshi consumers |
| title_sort |
sales activities of kaymu bangladesh to provide the most diversied online shopping experience for the bangladeshi consumers |
| publisher |
BRAC University |
| publishDate |
2015 |
| url |
http://hdl.handle.net/10361/4019 |
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AT khanshadmanazimdad salesactivitiesofkaymubangladeshtoprovidethemostdiversiedonlineshoppingexperienceforthebangladeshiconsumers |
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