An evaluation of the activities of the loyalty and partnership division of the Marketing department of Banglalink Digital Communications Limited

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2015.

Bibliografiska uppgifter
Huvudupphovsman: Khan, Shahed Abdullah
Övriga upphovsmän: Ghosh, Suntu Kumar
Materialtyp: Internship report
Språk:English
Publicerad: BRAC University 2015
Ämnen:
Länkar:http://hdl.handle.net/10361/4004
id 10361-4004
record_format dspace
spelling 10361-40042019-09-30T03:44:07Z An evaluation of the activities of the loyalty and partnership division of the Marketing department of Banglalink Digital Communications Limited Khan, Shahed Abdullah Ghosh, Suntu Kumar BRAC Business School, BRAC University Business administration Banglalink This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2015. Cataloged from PDF version of Internship report. Since banglalink‟s launch in February 2005, its impact was felt immediately overnight mobile telephony became an affordable option for customers across a wide range of market segments. Currently, Banglalink is the second largest telecom operator in Bangladesh in terms of market share. This enormous achievement would not have been possible without the satisfaction and retention of the loyal Banglalink subscribers. Highlighting the previous statement, this report solely focuses on the activities of the loyalty and partnership division of Bnaglalink. The report begins off by revealing insight into the organization profile including Banglalink's history, their vision, mission and strategy, products and services, activities and performances. It also describes the existing competitors and their competitiveness in response to economic condition. This piece of the report demonstrates the inner ability which is influencing in the execution with respect to fulfilling the clients‟ wants and needs from the organization. The accompanying section of the report is an appraisal of the exercises of the company‟s customer retention division. It also describes the activities and the process of the team. Elaborating what I have learned and understood comes the perception and discovering that have been assembled along the three month program. The following fragment discusses the findings and scope of the loyalty and partnership team according to my understanding. It also talks about the processes that are not for the customers‟ eyes and how the team functions. The report closes with the proposal on how the can enhance their endeavors and proficiency of the Banglalink‟s loyalty and partnership division and the conclusion. Shahed Abdullah Khan B. Business Administration 2015-02-10T09:24:18Z 2015-02-10T09:24:18Z 2015 2015-01-31 Internship report ID 10204117 http://hdl.handle.net/10361/4004 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 43 pages application/pdf BRAC University
institution Brac University
collection Institutional Repository
language English
topic Business administration
Banglalink
spellingShingle Business administration
Banglalink
Khan, Shahed Abdullah
An evaluation of the activities of the loyalty and partnership division of the Marketing department of Banglalink Digital Communications Limited
description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2015.
author2 Ghosh, Suntu Kumar
author_facet Ghosh, Suntu Kumar
Khan, Shahed Abdullah
format Internship report
author Khan, Shahed Abdullah
author_sort Khan, Shahed Abdullah
title An evaluation of the activities of the loyalty and partnership division of the Marketing department of Banglalink Digital Communications Limited
title_short An evaluation of the activities of the loyalty and partnership division of the Marketing department of Banglalink Digital Communications Limited
title_full An evaluation of the activities of the loyalty and partnership division of the Marketing department of Banglalink Digital Communications Limited
title_fullStr An evaluation of the activities of the loyalty and partnership division of the Marketing department of Banglalink Digital Communications Limited
title_full_unstemmed An evaluation of the activities of the loyalty and partnership division of the Marketing department of Banglalink Digital Communications Limited
title_sort evaluation of the activities of the loyalty and partnership division of the marketing department of banglalink digital communications limited
publisher BRAC University
publishDate 2015
url http://hdl.handle.net/10361/4004
work_keys_str_mv AT khanshahedabdullah anevaluationoftheactivitiesoftheloyaltyandpartnershipdivisionofthemarketingdepartmentofbanglalinkdigitalcommunicationslimited
AT khanshahedabdullah evaluationoftheactivitiesoftheloyaltyandpartnershipdivisionofthemarketingdepartmentofbanglalinkdigitalcommunicationslimited
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