Marketing tools in understanding a market and tackling a growing competition case: sarban duty free shop
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2014.
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| Lenguaje: | English |
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BRAC University
2014
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| Acceso en línea: | http://hdl.handle.net/10361/3901 |
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10361-3901 |
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10361-39012019-09-30T03:52:12Z Marketing tools in understanding a market and tackling a growing competition case: sarban duty free shop Ahmed, Majumder Isnad Islam, Md. Tamzidul BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 51). When the market is new and immature, it’s easy to compete as there are very few or no competitor to challenge you. But as the market starts to grow many new competitors arrive. Bangladesh duty free industry is growing fast. Earlier only Bangladesh Parjatan Corporation was permitted to open duty free shops in airport terminals. This industry was not open for private sector. Sarban Duty free was the first duty free shop to open the door for private duty free industry. As the opportunity for business was overflowing it was easy to earn customers. But as more private duty free shops are entering into the market, business is getting difficult. Now the application of marketing tools can help Sarban duty free to sustain the sales growth in this competitive market. In this report some suggestions are given which will help to explore the Bangladesh duty free industry. Moreover, some marketing tools are used to analyze the challenges that Sarban Duty Free is facing because of competition. It is also found that marketing strategy of Sarban Duty Free has been adjusted with the present competitive situation Majumder Isnad Ahmed M. Business Administration 2014-12-31T06:05:14Z 2014-12-31T06:05:14Z 2014 2014-12-24 Internship report ID 12164011 http://hdl.handle.net/10361/3901 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 51 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Ahmed, Majumder Isnad Marketing tools in understanding a market and tackling a growing competition case: sarban duty free shop |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2014. |
| author2 |
Islam, Md. Tamzidul |
| author_facet |
Islam, Md. Tamzidul Ahmed, Majumder Isnad |
| format |
Internship report |
| author |
Ahmed, Majumder Isnad |
| author_sort |
Ahmed, Majumder Isnad |
| title |
Marketing tools in understanding a market and tackling a growing competition case: sarban duty free shop |
| title_short |
Marketing tools in understanding a market and tackling a growing competition case: sarban duty free shop |
| title_full |
Marketing tools in understanding a market and tackling a growing competition case: sarban duty free shop |
| title_fullStr |
Marketing tools in understanding a market and tackling a growing competition case: sarban duty free shop |
| title_full_unstemmed |
Marketing tools in understanding a market and tackling a growing competition case: sarban duty free shop |
| title_sort |
marketing tools in understanding a market and tackling a growing competition case: sarban duty free shop |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3901 |
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AT ahmedmajumderisnad marketingtoolsinunderstandingamarketandtacklingagrowingcompetitioncasesarbandutyfreeshop |
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