Demand analysis of Golden Harvest Agro Industries Ltd.
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
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| Format: | Internship report |
| Język: | English |
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BRAC University
2014
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| Dostęp online: | http://hdl.handle.net/10361/3793 |
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10361-37932019-09-30T03:30:42Z Demand analysis of Golden Harvest Agro Industries Ltd. Chandni, Jannatul Ferdosh Ghosh, Suntu Kumar BRAC Business School, BRAC University Business administration Market analysis This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 54). This report is based on Golden Harvest Internship program is the pre-requisite for the graduation in BBA. Classroom discussion alone cannot make a student perfect in handling the real business situation; therefore, it is an opportunity for the students to know about the real life situation through this program. A report has to be built for the university and organization requirement. The topic of the report is “Demand Analysis of Golden Harvest Agro Industries Ltd.” The main purpose of the report becomes very clear from the topic itself. The report discusses about the different term and condition, rules and regulation of the new department of Golden Harvest This report is completed based on my ten week internship in Golden Harvest at Shanta Western Tower. This is an orientation report that contains the real life day to day working experience of different tasks of the Department of marketing of Golden Harvest. It is the leading agro industries Ltd. of Bangladesh. To serve the nation, Golden Harvest does some activities like colleting the raw material from the core of the crop fields, processing the materials with collaboration of foreign production managers, store the final products, supply the products through distributors’ etc. Agro industry is the main concern of this company. Besides it has other wing industries like cold chain, food, developers, info-tech, partex aviation, life insurance etc. The new addition of this company is the ice cream department. The ice-cream industry in Bangladesh is growing steadily at around 12% every year and has been establish at BDT 10 billion in the fiscal year 2014-15. Golden Harvest has recently launched its ice-cream brand which offers 40 various variants including sticks, cups, cones, calippo, sorbet, tubs, cakes and many more. This report is based on actual information and working procedure practiced in Golden Harvest. The overall GH( Golden Harvest) management has analyzed to give a clean idea about the company. Finally it can say that honesty, reliability, thoroughness and willingness to be open to new ideas and new ways of meeting customer needs are most important for success. The last part ends with competitive analysis, SWOT Analysis, recommendations and conclusions. Jannatul Ferdosh Chandni B. Business Administration 2014-11-11T05:37:33Z 2014-11-11T05:37:33Z 2014 2014-10-24 Internship report ID 09304130 http://hdl.handle.net/10361/3793 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 54 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration Market analysis |
| spellingShingle |
Business administration Market analysis Chandni, Jannatul Ferdosh Demand analysis of Golden Harvest Agro Industries Ltd. |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. |
| author2 |
Ghosh, Suntu Kumar |
| author_facet |
Ghosh, Suntu Kumar Chandni, Jannatul Ferdosh |
| format |
Internship report |
| author |
Chandni, Jannatul Ferdosh |
| author_sort |
Chandni, Jannatul Ferdosh |
| title |
Demand analysis of Golden Harvest Agro Industries Ltd. |
| title_short |
Demand analysis of Golden Harvest Agro Industries Ltd. |
| title_full |
Demand analysis of Golden Harvest Agro Industries Ltd. |
| title_fullStr |
Demand analysis of Golden Harvest Agro Industries Ltd. |
| title_full_unstemmed |
Demand analysis of Golden Harvest Agro Industries Ltd. |
| title_sort |
demand analysis of golden harvest agro industries ltd. |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3793 |
| work_keys_str_mv |
AT chandnijannatulferdosh demandanalysisofgoldenharvestagroindustriesltd |
| _version_ |
1814308723336675328 |