The overall market scenario of Munch Rollz
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
| Huvudupphovsman: | |
|---|---|
| Övriga upphovsmän: | |
| Materialtyp: | Internship report |
| Språk: | English |
| Publicerad: |
BRAC University
2014
|
| Ämnen: | |
| Länkar: | http://hdl.handle.net/10361/3790 |
| id |
10361-3790 |
|---|---|
| record_format |
dspace |
| spelling |
10361-37902019-09-30T03:41:53Z The overall market scenario of Munch Rollz Khatun, Rafiza Habib, Asphia BRAC Business School, BRAC University Business administration BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 76). This study has been undertaken to analyze the overall market scenario of Munch Rolls distribution in Bangladesh. Surveying the consumers, it has been found that other chocolate products like Kitkat, Dairy Milk and Sneakers are slightly more popular than Munch Rolls, which can be attributed to early entry, brand awareness, better value proposition and higher perceived quality. Despite its late entry to the market, Munch Rollz has also shown steady sales and limited growth. From the survey carried out, it has been found that because of its low price, consumers often have associated Munch Rollz with slightly lower quality than its competitors. Apart from that, this study has also analyzed the sales, MR and TP data of Munch Rolls. It has been found that TPs have significant contributions in sales and MR increase. Rafiza Khatun B. Business Administration 2014-11-11T05:21:01Z 2014-11-11T05:21:01Z 2014 2014-11-08 Internship report ID 10104156 http://hdl.handle.net/10361/3790 en 82 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. |
| spellingShingle |
Business administration BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Khatun, Rafiza The overall market scenario of Munch Rollz |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. |
| author2 |
Habib, Asphia |
| author_facet |
Habib, Asphia Khatun, Rafiza |
| format |
Internship report |
| author |
Khatun, Rafiza |
| author_sort |
Khatun, Rafiza |
| title |
The overall market scenario of Munch Rollz |
| title_short |
The overall market scenario of Munch Rollz |
| title_full |
The overall market scenario of Munch Rollz |
| title_fullStr |
The overall market scenario of Munch Rollz |
| title_full_unstemmed |
The overall market scenario of Munch Rollz |
| title_sort |
overall market scenario of munch rollz |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3790 |
| work_keys_str_mv |
AT khatunrafiza theoverallmarketscenarioofmunchrollz AT khatunrafiza overallmarketscenarioofmunchrollz |
| _version_ |
1814308585237118976 |