Advertising philosophies practiced by Airtel Bangladesh Limited
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
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| स्वरूप: | Internship report |
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BRAC University
2014
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| ऑनलाइन पहुंच: | http://hdl.handle.net/10361/3732 |
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10361-37322019-09-30T03:43:24Z Advertising philosophies practiced by Airtel Bangladesh Limited Chowdhury, Aakib Sarwer Ullah, G. M. Shafayet BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 40). The internship report is based on the four month internship experience that I successfully did in the Airtel Bangladesh Limited in m-Commerce Operations from May 6, 2014 to September 5, 2014 as a requirement of my undergraduate program of BRAC Business School, BRAC University. Through this time of internship I was involved in various project of m-Commerce Operations which helped me a lot to enrich my practical knowledge and apply the academic knowledge in the real corporate world. I was also involved with various promotional campaigns of m-Commerce Operations. The telecommunication industry is one of outstanding industry in Bangladesh which constantly supporting the economic growth of Bangladesh. Airtel Bangladesh Limited is a GSM-based cellular operator in Bangladesh started it journey on 20th December, 2011. Initially it was start its operation in Bangladesh as a Warid telecom which was a part of an Abu Dhabi based consortium. Warid Telecom sold a majority of 70% stake in the company to India's Bharti Airtel Limited for US$300 million. Bharti Airtel Limited took management control of the company and its board, and rebranded the company's services under its own airtel brand from December 20, 2010. In March, 2013, Warid Telecom sold its rest 30% share to Bharti Airtel‟s Singapore-based concern Bharti Airtel Holdings Pte Limited. The Bangladesh Telecommunication Regulatory Commission approved the deal on 4th January, 2010. However, as a intern of Airtel Bangladesh Limited I prepared this report on the advertising philosophies practiced by Airtel. This report will give a clear idea about advertising strategies followed by the company. I tried my level best to prepare this report by as much as information I was able to gathered from the company and by also putting my experience while working in airtel. Hope that Airtel Bangladesh Limited will be one of the market leaders in Bangladesh telecom industry in upcoming near future. Aakib Sarwer Chowdhury B. Business Administration 2014-09-25T10:36:40Z 2014-09-25T10:36:40Z 2014 2014-09-18 Internship report ID 10304095 http://hdl.handle.net/10361/3732 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 47 pages application/pdf BRAC University |
| institution |
Brac University |
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Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Chowdhury, Aakib Sarwer Advertising philosophies practiced by Airtel Bangladesh Limited |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. |
| author2 |
Ullah, G. M. Shafayet |
| author_facet |
Ullah, G. M. Shafayet Chowdhury, Aakib Sarwer |
| format |
Internship report |
| author |
Chowdhury, Aakib Sarwer |
| author_sort |
Chowdhury, Aakib Sarwer |
| title |
Advertising philosophies practiced by Airtel Bangladesh Limited |
| title_short |
Advertising philosophies practiced by Airtel Bangladesh Limited |
| title_full |
Advertising philosophies practiced by Airtel Bangladesh Limited |
| title_fullStr |
Advertising philosophies practiced by Airtel Bangladesh Limited |
| title_full_unstemmed |
Advertising philosophies practiced by Airtel Bangladesh Limited |
| title_sort |
advertising philosophies practiced by airtel bangladesh limited |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3732 |
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