Analysis of zero balance project of customer experience department of BRAC Bank Limited

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.

Bibliografiske detaljer
Hovedforfatter: Hena, Hasna
Andre forfattere: Ahmed, Syeda Shaherbanu Shahbazi
Format: Internship report
Sprog:English
Udgivet: BRAC University 2014
Fag:
Online adgang:http://hdl.handle.net/10361/3725
id 10361-3725
record_format dspace
spelling 10361-37252019-09-30T03:43:33Z Analysis of zero balance project of customer experience department of BRAC Bank Limited Hena, Hasna Ahmed, Syeda Shaherbanu Shahbazi BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 42). BRAC Bank Limited, one of the latest generation of commercial banks started its journey on July 04, 2001 which is an affiliate of BRAC, the world‟s largest non-governmental development organization founded by Sir Fazle Hasan Abed in 1972. Though is the pioneer of SME loan in Bangladesh but the Retail Banking Division of BRAC Bank enhanced it‟s footprint day by day with a superior consciousness. The report is all about the analysis of Zero Balance Project of BRAC Bank Limited where it mentioned all the important aspects of why the Zero Balance project were initiated, it‟s frequency, target customers, the gap of this project and how to mitigate those gaps. Basically, the goal of Zero Balance project is to increase the active number of accounts, to increase non-funded income, to decrease dormant account numbers. Besides, the report is containing a brief idea about the prospects of Zero Balance projects, where it mentions about the efficiency and effectiveness of this project. Worked as an intern I have gathered different experiences in BRAC Bank which also include in this report with my job duties and responsibilities. After that, the report has some recommendation which I have realized in the time of doing internship and also preparing the report. Finally, it can be said that the Zero Balance project get the ultimate success due to its dedication, commitment and dynamic leadership of the management committee. Hasna Hena B. Business Administration 2014-09-25T09:53:28Z 2014-09-25T09:53:28Z 2014 2014-09-20 Internship report ID 10104147 http://hdl.handle.net/10361/3725 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 49 pages application/pdf BRAC University
institution Brac University
collection Institutional Repository
language English
topic Business administration
spellingShingle Business administration
Hena, Hasna
Analysis of zero balance project of customer experience department of BRAC Bank Limited
description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
author2 Ahmed, Syeda Shaherbanu Shahbazi
author_facet Ahmed, Syeda Shaherbanu Shahbazi
Hena, Hasna
format Internship report
author Hena, Hasna
author_sort Hena, Hasna
title Analysis of zero balance project of customer experience department of BRAC Bank Limited
title_short Analysis of zero balance project of customer experience department of BRAC Bank Limited
title_full Analysis of zero balance project of customer experience department of BRAC Bank Limited
title_fullStr Analysis of zero balance project of customer experience department of BRAC Bank Limited
title_full_unstemmed Analysis of zero balance project of customer experience department of BRAC Bank Limited
title_sort analysis of zero balance project of customer experience department of brac bank limited
publisher BRAC University
publishDate 2014
url http://hdl.handle.net/10361/3725
work_keys_str_mv AT henahasna analysisofzerobalanceprojectofcustomerexperiencedepartmentofbracbanklimited
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