Communications division of BRAC Bank Limited: a 360 degree communication mix for card’s campaign can change customer’s mindset about using cards

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.

Dettagli Bibliografici
Autore principale: Ahmed, MinhajUddin
Altri autori: Haq, Mahmudul
Natura: Internship report
Lingua:English
Pubblicazione: BRAC University 2014
Soggetti:
Accesso online:http://hdl.handle.net/10361/3649