Telesales department of Banglalink Digital Communications Limited
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
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BRAC University
2014
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Առցանց հասանելիություն: | http://hdl.handle.net/10361/3623 |
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10361-36232019-09-30T03:38:14Z Telesales department of Banglalink Digital Communications Limited Sarker, Amit Mursalin, Jabir Al BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 27). Banglalink started its journey back in February, 2005 and was 1st known as Sheba Telecom which was a joint venture company with the merging of a Malaysian company. September, 2004, Orascom Telecom Holdings purchased 100% of the shares of Sheba Telecom (Pvt.) Limited (“Sheba”). It was acquired for US $60 million. In April, 2011 Orascom sold 52.92% of their shares to Vimpelcom. It is a Norwegian-Russian telecom firm. Right now Banglalink has 29.45 million subscribers and market share of 25.47%. Banglalink is aware about the society and they always keep doing something for the betterment of the society. Telesales is a type of telemarketing which uses Telecallers, who call on the telephone to sell directly company's product or services. Banglalink has a Telesales department within Customer Care under Business Development and Customer Retention segment. The strength of Telesales is selling, customer acquisition and the emphasis is on customer holding. Telesales is made to sell connections directly to the customers and keeping them satisfied. The objective is to build the framework in customer service regarding inbound and outbound selling, and to acquire competition customer offering duplicate dial. If a customer wants to get this connection they can get it any time in office hour delivered to their home. After going through whole report, it can be conclude that Banglalink has achieved a lot as they have been in the telecommunication market for a short time. It was only possible because of their working environment and their passion for achieving company goal. In addition, their proper marketing strategy and better understanding of market situation helped to get customer attraction. Moreover, telesales unit is playing very important role behind the achievements of Banglalink as they work hard to get communicate with customers directly and provide better services through direct sells which brought a great success in sales. And most importantly, Telesales has a bright future in terms of Bangladeshi telecommunication market as the market size is not that much big. Amit Sarker B. Business Administration 2014-09-14T10:42:22Z 2014-09-14T10:42:22Z 2014 2014-09-10 Internship report ID 10104073 http://hdl.handle.net/10361/3623 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 27 pages application/pdf BRAC University |
institution |
Brac University |
collection |
Institutional Repository |
language |
English |
topic |
Business administration |
spellingShingle |
Business administration Sarker, Amit Telesales department of Banglalink Digital Communications Limited |
description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. |
author2 |
Mursalin, Jabir Al |
author_facet |
Mursalin, Jabir Al Sarker, Amit |
format |
Internship report |
author |
Sarker, Amit |
author_sort |
Sarker, Amit |
title |
Telesales department of Banglalink Digital Communications Limited |
title_short |
Telesales department of Banglalink Digital Communications Limited |
title_full |
Telesales department of Banglalink Digital Communications Limited |
title_fullStr |
Telesales department of Banglalink Digital Communications Limited |
title_full_unstemmed |
Telesales department of Banglalink Digital Communications Limited |
title_sort |
telesales department of banglalink digital communications limited |
publisher |
BRAC University |
publishDate |
2014 |
url |
http://hdl.handle.net/10361/3623 |
work_keys_str_mv |
AT sarkeramit telesalesdepartmentofbanglalinkdigitalcommunicationslimited |
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1814309673928491008 |