Practice of advertising theories by Brac Bank SBU- bKash

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.

Bibliografiske detaljer
Hovedforfatter: Chowdhury, Mafruha
Andre forfattere: Ullah, G.M. Shafayet
Format: Internship report
Sprog:English
Udgivet: BRAC University 2014
Fag:
Online adgang:http://hdl.handle.net/10361/3423
id 10361-3423
record_format dspace
spelling 10361-34232019-09-30T03:38:32Z Practice of advertising theories by Brac Bank SBU- bKash Chowdhury, Mafruha Ullah, G.M. Shafayet BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 57 - 59). This is the internship report based on the three month long internship program that I had experienced in the Head Office of BRAC Bank Ltd. from 16 April to 16 July 2014 as a requirement of my BBA program Major in Marketing from BRAC University. SME Banking Division is a business division of BRAC Bank Limited that deals with Small and Medium sized Entrepreneurs involved in different types of business. SME banking division primarily provides loans to small and medium sized trading, manufacturing, service, agriculture, non-farm activities and agro-based industries located across the country. I prepared the internship report on based on secondary data and information. For this specific purpose I collected data and information from various sources like published materials such as the annual report, the training materials etc. I furnished the full contents of the report in several chapters. While discussing the different aspects and functions of the bank, priority has been given to depict the real situation as far as appraisal and management system of BRAC Bank Ltd. are concerned by employing the experience gathered during the internship program. BRAC Bank is a third generation bank in the growing banking sector of Bangladesh. As a part of my internship program I got a chance to work at this bank for a period of three months. During this period I have learned about this organization and its work environment, which inspire me to work on my topic. Mafruha Chowdhury B. Business Administration 2014-08-09T05:00:23Z 2014-08-09T05:00:23Z 2014 2014-07-24 Internship report ID 09304146 http://hdl.handle.net/10361/3423 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 68 pages application/pdf BRAC University
institution Brac University
collection Institutional Repository
language English
topic Business administration
spellingShingle Business administration
Chowdhury, Mafruha
Practice of advertising theories by Brac Bank SBU- bKash
description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
author2 Ullah, G.M. Shafayet
author_facet Ullah, G.M. Shafayet
Chowdhury, Mafruha
format Internship report
author Chowdhury, Mafruha
author_sort Chowdhury, Mafruha
title Practice of advertising theories by Brac Bank SBU- bKash
title_short Practice of advertising theories by Brac Bank SBU- bKash
title_full Practice of advertising theories by Brac Bank SBU- bKash
title_fullStr Practice of advertising theories by Brac Bank SBU- bKash
title_full_unstemmed Practice of advertising theories by Brac Bank SBU- bKash
title_sort practice of advertising theories by brac bank sbu- bkash
publisher BRAC University
publishDate 2014
url http://hdl.handle.net/10361/3423
work_keys_str_mv AT chowdhurymafruha practiceofadvertisingtheoriesbybracbanksbubkash
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