Understanding the market of instant powder drink & future trend of GlaxoSmithKline Bangladesh Limited
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Internship report |
| 語言: | English |
| 出版: |
BRAC University
2014
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10361/3411 |
| id |
10361-3411 |
|---|---|
| record_format |
dspace |
| spelling |
10361-34112019-09-30T03:38:29Z Understanding the market of instant powder drink & future trend of GlaxoSmithKline Bangladesh Limited Mahmud, Yestabshir Akhtar, Afsana BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 44 - 45). GlaxoSmithKline a subsidiary of GlaxoSmithKline plc (GSK) is one of the world’s largest research-based pharmaceutical and healthcare companies. GSK continues to be committed to improving the quality of human life by enabling people to do more, feel better and live longer. The Company’s principle activities include secondary manufacture of pharmaceutical products and marketing of vaccines, pharmaceutical and healthcare products. GlaxoSmithKline conducts the operational activities in Bangladesh as a principal with its own set-up of manufacturing, marketing and distribution. The Marketing department of GlaxoSmithKline Bangladesh is mostly responsible for conducting the operational activities in Bangladesh. The department is divided into two self-management teams in order to attain efficiency in work processes. As a Marketing Intern at Consumer Healthcare I was assigned with a variety of tasks that are mostly related to Brand Support Activation program and Point of sale marketing. In the Fast Moving Consumer Goods (FMCG) category, Instant Powder Drinks are common and popular. Instant Powder Drink market is mainly dominated by Sajeeb Corporation in Bangladesh. Tang, Foster Clark, Nutri-C, Glaxose, Tierra are available brands in the market. This study mainly focuses on the issues like the market for Instant Powder Drink in Bangladesh, people’s consideration about Instant Powder Drink, how many people take Instant Powder Drink, consumers’ brand loyalty, consumers’ perception about price and the future trend of Instant Powder Drink By the end of the analysis, there is an elaborated discussion on my findings in GlaxoSmithKline. After analyzing the Instant Powder Drink trend strategies, some revamp options have been recommended in this paper. Yestabshir Mahmud B. Business Administration 2014-07-20T04:55:16Z 2014-07-20T04:55:16Z 2014 2014 Internship report ID 09204085 http://hdl.handle.net/10361/3411 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 60 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Mahmud, Yestabshir Understanding the market of instant powder drink & future trend of GlaxoSmithKline Bangladesh Limited |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. |
| author2 |
Akhtar, Afsana |
| author_facet |
Akhtar, Afsana Mahmud, Yestabshir |
| format |
Internship report |
| author |
Mahmud, Yestabshir |
| author_sort |
Mahmud, Yestabshir |
| title |
Understanding the market of instant powder drink & future trend of GlaxoSmithKline Bangladesh Limited |
| title_short |
Understanding the market of instant powder drink & future trend of GlaxoSmithKline Bangladesh Limited |
| title_full |
Understanding the market of instant powder drink & future trend of GlaxoSmithKline Bangladesh Limited |
| title_fullStr |
Understanding the market of instant powder drink & future trend of GlaxoSmithKline Bangladesh Limited |
| title_full_unstemmed |
Understanding the market of instant powder drink & future trend of GlaxoSmithKline Bangladesh Limited |
| title_sort |
understanding the market of instant powder drink & future trend of glaxosmithkline bangladesh limited |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3411 |
| work_keys_str_mv |
AT mahmudyestabshir understandingthemarketofinstantpowderdrinkfuturetrendofglaxosmithklinebangladeshlimited |
| _version_ |
1814308654917091328 |