Effectiveness of rural intervention of Unilever Brands
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
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| অন্যান্য লেখক: | |
| বিন্যাস: | Internship report |
| ভাষা: | English |
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BRAC University
2014
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| অনলাইন ব্যবহার করুন: | http://hdl.handle.net/10361/3384 |
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10361-3384 |
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10361-33842019-09-30T03:38:46Z Effectiveness of rural intervention of Unilever Brands Rashid, Abdur Razzak, Mohammed Rezaur BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 28). Almost 70 percent of Bangladesh’s population lives in the rural areas. This segment, presents a huge opportunity for companies involved in Fast Moving Consumer Goods (FMCG) like Unilever. Unilever Bangladesh Limited understands the importance of rural marketing. Reaching the rural people is a challenging task, especially in Bangladesh where technology is very limited in this segment. Unilever Bangladesh Limited has come forward to help reduce this gap through Rural Activation Program with a 360 degree communication with rural people to bring light to the brand vision without any artifice. Unilever Bangladesh Limited took the initiative through a Rural Activation Program. This report is all about rural activation and how and which brands were promoted to the rural people. There were six brands, Fair & lovely, Closeup, Vim, Rin, Lifebuoy and Sunsilk. The main objective of the report is to find out the effectiveness/ success of the rural activation. Abdur Rashid B. Business Administration 2014-07-03T08:31:15Z 2014-07-03T08:31:15Z 2014 2014-06-26 Internship report ID 10104033 http://hdl.handle.net/10361/3384 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 39 pages application/pdf BRAC University |
| institution |
Brac University |
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Institutional Repository |
| language |
English |
| topic |
Business administration |
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Business administration Rashid, Abdur Effectiveness of rural intervention of Unilever Brands |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. |
| author2 |
Razzak, Mohammed Rezaur |
| author_facet |
Razzak, Mohammed Rezaur Rashid, Abdur |
| format |
Internship report |
| author |
Rashid, Abdur |
| author_sort |
Rashid, Abdur |
| title |
Effectiveness of rural intervention of Unilever Brands |
| title_short |
Effectiveness of rural intervention of Unilever Brands |
| title_full |
Effectiveness of rural intervention of Unilever Brands |
| title_fullStr |
Effectiveness of rural intervention of Unilever Brands |
| title_full_unstemmed |
Effectiveness of rural intervention of Unilever Brands |
| title_sort |
effectiveness of rural intervention of unilever brands |
| publisher |
BRAC University |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10361/3384 |
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AT rashidabdur effectivenessofruralinterventionofunileverbrands |
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